{"id":2993,"date":"2023-08-11T19:22:27","date_gmt":"2023-08-11T10:22:27","guid":{"rendered":"https:\/\/sell-hk.allu-official.com\/?post_type=gold&#038;p=2993"},"modified":"2023-09-03T17:59:48","modified_gmt":"2023-09-03T08:59:48","slug":"platinum-market-price","status":"publish","type":"gold","link":"https:\/\/sell-hk.allu-official.com\/en\/gold\/platinum\/platinum-market-price\/","title":{"rendered":"Platinum Market Prices"},"content":{"rendered":"<div class=\"lazyblock-visualtextarea-1BMw6T wp-block-lazyblock-visualtextarea\"><div class=\"p-visual__textArea\">\n    <h1 class=\"p-visual__title\">Daily Platinum Market Price<\/h1>\n      <p class=\"p-visual__lead\">Check the daily selling price of platinum daily.\nThe price of platinum changes daily due to the exchange rate, so it is important to check the market price frequently in order to sell your platinum at the best price. ALLU offers the most competitive and unmatched prices for platinum ingots, coins, necklaces, and industrial scrap metal.<\/p>\n  <\/div><\/div>\n\n\n<!--more-->\n\n\n<div class=\"lazyblock-golddailyrate-Z25OcHn wp-block-lazyblock-golddailyrate\">\n<section class=\"c-section todays-price\" id=\"todays-price\">\n<div class=\"c-heading__wrap\">\r\n  <h2 class=\"c-headingMain\">\r\n          Platinum Market Price      <\/h2>\r\n  <p class=\"u-textRight u-mb0\" style=\"margin-top:5px;\">\r\n    *Updated:<time datetime=\"2026-04-15\" itemprop=\"modified\">15\/04\/2026<\/time>\r\n  <\/p>\r\n<\/div>\r\n<div class=\"c-heading__wrap\">\r\n  <h3 class=\"c-headingSecond\">Daily Market Price <small class=\"c-headingSecond__small\">*Per Gram<\/small><\/h3>\r\n<\/div>\r\n\r\n<div class=\"c-priceTable__wrap\">\r\n  <table class=\"c-priceTable\">\r\n    <tbody>\r\n      <tr>\r\n        <th class=\"c-priceTable__th\">Pt1000<br class=\"u-onlySp\">(Ingot)<\/th>\r\n        <td class=\"c-priceTable__td\">\r\n          <div class=\"c-priceTable__block\">\r\n            $<span class=\"tp-platinum-price\"><\/span>          <\/div>\r\n        <\/td>\r\n        <th class=\"c-priceTable__th\">Pt1000<\/th>\r\n        <td class=\"c-priceTable__td\">\r\n          <div class=\"c-priceTable__block\">\r\n            $<span class=\"tp-platinum-pt1000-price\"><\/span>          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <th class=\"c-priceTable__th\">Pt950<\/th>\r\n        <td class=\"c-priceTable__td\">\r\n          <div class=\"c-priceTable__block\">\r\n            $<span class=\"tp-platinum-pt950-price\"><\/span>          <\/div>\r\n        <\/td>\r\n        <th class=\"c-priceTable__th\">Pt900<\/th>\r\n        <td class=\"c-priceTable__td\">\r\n          <div class=\"c-priceTable__block\">\r\n            $<span class=\"tp-platinum-pt900-price\"><\/span>          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n      <tr>\r\n        <th class=\"c-priceTable__th\">Pt850<\/th>\r\n        <td class=\"c-priceTable__td\">\r\n          <div class=\"c-priceTable__block\">\r\n            $<span class=\"tp-platinum-pt850-price\"><\/span>          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n    <\/tbody>\r\n  <\/table>\r\n    <table class=\"c-priceTable u-tableTheme--goldPlatinum\">\r\n    <tbody>\r\n      <tr>\r\n        <th class=\"c-priceTable__th\">Pt900 \/ K18 (50-50)<\/th>\r\n        <td class=\"c-priceTable__td\">\r\n          <div class=\"c-priceTable__block\">\r\n            $<span class=\"tp-mix-pt900-k18-price\"><\/span>          <\/div>\r\n        <\/td>\r\n        <th class=\"c-priceTable__th\">Pt850 \/ K18 (50-50)<\/th>\r\n        <td class=\"c-priceTable__td\">\r\n          <div class=\"c-priceTable__block\">\r\n            $<span class=\"tp-mix-pt850-k18-price\"><\/span>          <\/div>\r\n        <\/td>\r\n      <\/tr>\r\n    <\/tbody>\r\n  <\/table>\r\n  <\/div><\/section>\n<script>\n\/**\n * Daily appraisal rates for gold, platinum and silver\n * \u91d1\u30fb\u30d7\u30e9\u30c1\u30ca\u30fb\u30b7\u30eb\u30d0\u30fc\u306e\u8cb7\u53d6\u76f8\u5834\n *\/\njQuery(function($) {\n  if ($('.todays-price').length) {\n    function __showPrice(num, metalType) {\n\n      num = parseFloat(num);\n      let rate = 0.7161;\n      const siteCode  = 'HK';\n      \/\/ SG\u306e\u6642\u306bgold\u4ee5\u5916\u306f\u30ec\u30fc\u30c81\u306b\u3059\u308b\n      if (siteCode == 'SG') {\n        if (metalType != 'gold') {\n          rate = 1;\n        }\n      }\n\n      num *= rate;\n\n            \/\/ TODO:toLocaleString\u306e\u5f15\u6570\u306flocale ID\u3092\u6307\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u305d\u3046\u3002__showDiff\u3082\n      \/\/ https:\/\/docwiki.embarcadero.com\/RADStudio\/Sydney\/ja\/%E8%A8%80%E8%AA%9E%E3%82%AB%E3%83%AB%E3%83%81%E3%83%A3%E5%90%8D%E3%80%81%E3%82%B3%E3%83%BC%E3%83%89%E3%80%81%E3%81%8A%E3%82%88%E3%81%B3_ISO_%E5%80%A4\n      return num.toFixed(2).toLocaleString();\n      \n    }\n\n    function __showDiff(num) {\n      num = parseFloat(num).toFixed(2);\n      if (num > 0){\n        num = '+'+num.toLocaleString();\n      }\n      return num;\n    }\n\n    \/\/ TODO:\u65e5\u672c\u8a9e\u90e8\u5206\u306e\u591a\u8a00\u8a9e\u5316\n    var setPriceModifedDate = function(lastModifiedDate) {\n      var y = lastModifiedDate.getFullYear();\n      var m = lastModifiedDate.getMonth() + 1;\n      var d = lastModifiedDate.getDate();\n      var w = lastModifiedDate.getDay();\n      var week = [\"\u65e5\", \"\u6708\", \"\u706b\", \"\u6c34\", \"\u6728\", \"\u91d1\", \"\u571f\"];  \n      $('.price_modified_date').text(y + '\u5e74' + m + '\u6708' + d + '\u65e5\uff08' + week[w] + '\uff099:30\u66f4\u65b0');\n      $(\".price_modified_date_timestamp\").attr(\"datetime\", y + '-' + m + '-' + d);\n    }\n\n    var showModifiedDateNote = function(lastModifiedDate) {\n      var y1 = lastModifiedDate.getFullYear();\n      var m1 = lastModifiedDate.getMonth() + 1;\n      var d1 = lastModifiedDate.getDate();\n      var w1 = lastModifiedDate.getDay();\n      $('.price_table_area .ingot_area.gold_index table').before('<small>\u66f4\u65b0\u65e5: ' + y1 + '\u5e74' + m1 + '\u6708' + d1 + '\u65e5' + '\uff08\u30b7\u30eb\u30d0\u30fc\u30fb\u30d1\u30e9\u30b8\u30a6\u30e0\u9664\u304f\uff09<\/small>');\n\n      var theDayBefore = new Date(lastModifiedDate.valueOf());\n      theDayBefore.setDate(theDayBefore.getDate() - 1);\n\n      var y2 = theDayBefore.getFullYear();\n      var m2 = theDayBefore.getMonth() + 1;\n      var d2 = theDayBefore.getDate();\n      var w2 = theDayBefore.getDay();\n      var theDayBeforeHtml = '<small>\u66f4\u65b0\u65e5: ' + y2 + '\u5e74' + m2 + '\u6708' + d2 + '\u65e5<\/small>';\n      $('.price_table_area .gold_scrap_area .title').append(theDayBeforeHtml);\n      $('.price_table_area .platinum_scrap_area .title').append(theDayBeforeHtml);\n      $('.price_table_area .silver_scrap_area .title').append(theDayBeforeHtml);\n      $('.price_table_area .combi_area .title').append(theDayBeforeHtml);\n    }\n\n    var gp_now = new Date();\n    $.getJSON(\n      '\/ajax\/todays-prices-en-HKD.json?_t=' + gp_now.getFullYear() + (gp_now.getMonth() + 1) + gp_now.getDate() + gp_now.getHours() + gp_now.getMinutes(),\n      function(data, status, xhr) {\n        \/\/ console.log(data);\n        var lastModifiedDate = new Date(xhr.getResponseHeader(\"Last-Modified\"));\n        setPriceModifedDate(lastModifiedDate);\n\n        if (data['auto-update']) {\n          showModifiedDateNote(lastModifiedDate);\n        }\n\n                  $('.tp-silver-price').text('4.00');\n          $('.tp-silver-sv1000-price').text('4.00');\n          $('.tp-silver-sv925-price').text('3.00');\n                \n                  $('.tp-gold-price').text(__showPrice(data['gold-price'], 'gold'));\n                $('.tp-gold-k24-price').text(__showPrice(data['gold-k24-price'], 'gold'));\n        $('.tp-gold-k22-price').text(__showPrice(data['gold-k22-price'], 'gold'));\n        $('.tp-gold-k21-price').text(__showPrice(data['gold-k21-price'], 'gold'));\n        $('.tp-gold-k20-price').text(__showPrice(data['gold-k20-price'], 'gold'));\n        $('.tp-gold-k18-price').text(__showPrice(data['gold-k18-price'], 'gold'));\n        $('.tp-gold-k14-price').text(__showPrice(data['gold-k14-price'], 'gold'));\n        $('.tp-gold-k10-price').text(__showPrice(data['gold-k10-price'], 'gold'));\n        $('.tp-gold-k9-price').text(__showPrice(data['gold-k9-price'], 'gold'));\n        $('.tp-gold-k18wg-price').text(__showPrice(data['gold-k18wg-price'], 'gold'));\n        $('.tp-gold-k14wg-price').text(__showPrice(data['gold-k14wg-price'], 'gold'));\n        $('.tp-platinum-price').text(__showPrice(data['platinum-price'], 'platinum'));\n        $('.tp-platinum-pt1000-price').text(__showPrice(data['platinum-pt1000-price'], 'platinum'));\n        $('.tp-platinum-pt950-price').text(__showPrice(data['platinum-pt950-price'], 'platinum'));\n        $('.tp-platinum-pt900-price').text(__showPrice(data['platinum-pt900-price'], 'platinum'));\n        $('.tp-platinum-pt850-price').text(__showPrice(data['platinum-pt850-price'], 'platinum'));\n        $('.tp-mix-pt900-k18-price').text(__showPrice(data['mix-pt900-k18-price'], 'platinum'));\n        $('.tp-mix-pt850-k18-price').text(__showPrice(data['mix-pt850-k18-price'], 'platinum'));\n        $('.tp-palladium-price').text(__showPrice(data['palladium-price'], 'platinum'));\n        $('.tp-gold-diff').text(__showDiff(data['gold-diff']));\n        $('.tp-gold-k24-diff').text(__showDiff(data['gold-k24-diff']));\n        $('.tp-gold-k22-diff').text(__showDiff(data['gold-k22-diff']));\n        $('.tp-gold-k21-diff').text(__showDiff(data['gold-k21-diff']));\n        $('.tp-gold-k20-diff').text(__showDiff(data['gold-k20-diff']));\n        $('.tp-gold-k18-diff').text(__showDiff(data['gold-k18-diff']));\n        $('.tp-gold-k14-diff').text(__showDiff(data['gold-k14-diff']));\n        $('.tp-gold-k10-diff').text(__showDiff(data['gold-k10-diff']));\n        $('.tp-gold-k9-diff').text(__showDiff(data['gold-k9-diff']));\n        $('.tp-gold-k18wg-diff').text(__showDiff(data['gold-k18wg-diff']));\n        $('.tp-gold-k14wg-diff').text(__showDiff(data['gold-k14wg-diff']));\n        $('.tp-platinum-diff').text(__showDiff(data['platinum-diff']));\n        $('.tp-platinum-pt1000-diff').text(__showDiff(data['platinum-pt1000-diff']));\n        $('.tp-platinum-pt950-diff').text(__showDiff(data['platinum-pt950-diff']));\n        $('.tp-platinum-pt900-diff').text(__showDiff(data['platinum-pt900-diff']));\n        $('.tp-platinum-pt850-diff').text(__showDiff(data['platinum-pt850-diff']));\n        $('.tp-silver-diff').text(__showDiff(data['silver-diff']));\n        $('.tp-silver-sv1000-diff').text(__showDiff(data['silver-sv1000-diff']));\n        $('.tp-silver-sv925-diff').text(__showDiff(data['silver-sv925-diff']));\n        $('.tp-mix-pt900-k18-diff').text(__showDiff(data['mix-pt900-k18-diff']));\n        $('.tp-mix-pt850-k18-diff').text(__showDiff(data['mix-pt850-k18-diff']));\n        $('.tp-palladium-diff').text(__showDiff(data['palladium-diff']));\n      }\n    );\n  }\n\n  \/\/ 220921 \u91d1\u30b5\u30a4\u30c8 \u4fa1\u683c\u76f8\u5834 \u958b\u9589\n  $(\".todays-price .todays-price-attention > .title\").on(\"click\", function() {\n      $(this).toggleClass('open');\n      $(this).next().slideToggle();\n  });\n});\n\n<\/script>\n<\/div>\n\n<div class=\"lazyblock-goldpricechart-Z1LXeFg wp-block-lazyblock-goldpricechart\"><section class=\"c-section\">\r\n  <h3 class=\"c-headingSecond--gold\">Platinum Market Price Chart<\/h3>\r\n  <div class=\"p-priceChart\">\r\n    <p class=\"p-priceChart__label\">Pt1000 Ingot (Per Gram)<\/p>\r\n    <canvas class=\"p-priceChart__canvas js-priceChart__canvas price-chart-canvas\" width=\"1200\" height=\"400\" data-ol-has-click-handler=\"\"><\/canvas>\r\n  <\/div>\r\n<\/section>\r\n\r\n<script type=\"text\/javascript\">\r\n  \/**\r\n   * \u63a8\u79fb\u30b0\u30e9\u30d5\r\n   *\/\r\n(function() {\r\n\tfunction updatePrices(data, rate) {\r\n\t  for (let key in data.data) {\r\n\t    if (data.data[key].prices) {\r\n\t      const prices = data.data[key].prices;\r\n\t      for (let i = 0; i < prices.length; i++) {\r\n\t        prices[i].price *= rate;\r\n\t      }\r\n\t    }\r\n\t  }\r\n\t  return data;\r\n\t}\r\n\r\n    var canvases = document.getElementsByClassName('price-chart-canvas');\r\n    var the_canvas = canvases[canvases.length - 1];\r\n    jQuery(function() {\r\n      function drawChart(pricesData, metal_type) {\r\n        var timestamp = (new Date()).getTime();\r\n        var id = metal_type + timestamp;\r\n        jQuery(the_canvas).attr('id', id);\r\n        jQuery(the_canvas).siblings('.last_update').text(moment(pricesData.header.last_modified.date).format(\"M\u6708D\u65e5\") + '\u66f4\u65b0');\r\n\r\n        var limit = 120;\r\n        var labels = [];\r\n        var prices = [];\r\n        var metal = pricesData.data[metal_type];\r\n        if (metal.legend) {\r\n          var text = metal.legend.ja;\r\n          if (text.length > 0) {\r\n            jQuery(the_canvas).siblings('.chart-legend').text(text + \" (\u5186\/g)\");\r\n          }\r\n        }\r\n        for (i = 0; i < metal.prices.length; i++) {\r\n          if (!metal.prices[i]) continue;\r\n          labels.push(moment(metal.prices[i].date).format(\"M\/D\"));\r\n          prices.push(Number(metal.prices[i].price));\r\n          if (i === limit) {\r\n            break;\r\n          }\r\n        }\r\n        labels = labels.reverse();\r\n        prices = prices.reverse();\r\n        var maxPrice = Math.max.apply(null, prices);\r\n        var minPrice = Math.min.apply(null, prices);\r\n        var diff = maxPrice - minPrice;\r\n        var suggestedMax = Math.round((maxPrice + (diff \/ 10)) \/ 10) * 10;\r\n        var ctx = document.getElementById(id);\r\n        var re_label = 0;\r\n        var goldChart = new Chart(ctx, {\r\n          type: \"line\",\r\n          data: {\r\n            labels: labels,\r\n            datasets: [{\r\n              label: \"\",\r\n              data: prices,\r\n              fill: false,\r\n              backgroundColor: \"#837A6D\",\r\n              borderColor: \"#837A6D\",\r\n              lineTension: 0.1,\r\n              borderWidth: 4,\r\n              radius: 0,\r\n              hitRadius: 2\r\n            }],\r\n          },\r\n          options: {\r\n            plugins: {\r\n              legend: {\r\n                display: false,\r\n              },\r\n            },\r\n            tooltips: {},\r\n            scales: {\r\n              xAxis: {\r\n                grid: {\r\n                  color: \"#5b95c1\",\r\n                },\r\n                ticks: {\r\n                  maxRotation: 0,\r\n                  autoSkip: true,\r\n                  maxTicksLimit: 10,\r\n                  font: {\r\n                    size: 13,\r\n                    color: '#333'\r\n                  }\r\n                },\r\n              },\r\n              yAxis: {\r\n                grid: {\r\n                  color: \"#e2f0fb\",\r\n                  \/\/zeroLineColor: \"#7ac0ce\",\r\n                },\r\n                ticks: {\r\n                  max: suggestedMax,\r\n                  maxTicksLimit: 6,\r\n                  callback: function(label, index, labels) {\r\n                    if (label == suggestedMax) {\r\n                      return '';\r\n                    }\r\n                    re_label = Math.floor(label * 100) \/ 100;\r\n                    return re_label;\r\n                    \/\/return label.toString().replace(\/\\B(?=(\\d{3})+(?!\\d))\/g, ',');\r\n                  },\r\n                  font: {\r\n                    size: 13,\r\n                    color: '#333'\r\n                  }\r\n                },\r\n              }\r\n            }\r\n          }\r\n        });\r\n      }\r\n\r\n            let undefinedNum = typeof window.metalPricesDataRequest == 'undefined' ? 1 : 0;\r\n      undefinedNum += typeof window.metalPricesData == 'undefined' ? 1 : 0;\r\n      if (undefinedNum == 2) {\r\n        var time = moment().format('YYYYMMDDHHmm')\r\n        window.metalPricesDataRequest = true;\r\n        jQuery.ajax({\r\n          method: 'get',\r\n          url: '\/ajax\/metals-market-prices-en-HKD.json?time=' + time,\r\n          contentType: 'application\/json',\r\n          dataType: 'json',\r\n          success: function(ret) {\r\n            window.metalPricesData = ret;\r\n            let rate = 1;\r\n            rate *= 0.7161;\r\n            const siteCode  = 'HK';\r\n            const metalType = 'pt_ingot';\r\n            if (siteCode == 'SG') {\r\n              if (metalType.indexOf('k') != 0) {\r\n                 rate = 1;\r\n               }\r\n            };\r\n            window.metalPricesData = updatePrices(window.metalPricesData, rate)\r\n            drawChart(window.metalPricesData, 'pt_ingot');\r\n          }\r\n        });\r\n      } else if (!!window.metalPricesData) {\r\n        drawChart(window.metalPricesData, 'pt_ingot');\r\n      } else if (window.metalPricesDataRequest) {\r\n        var intervalId = setInterval(function() {\r\n          if (typeof window.metalPricesData == 'undefined') {\r\n            return;\r\n          }\r\n          if (window.metalPricesData) {\r\n            drawChart(window.metalPricesData, 'pt_ingot');\r\n            clearInterval(intervalId);\r\n          }\r\n        }, 10);\r\n      }\r\n\r\n    });\r\n  }());\r\n<\/script><\/div>\n\n<div class=\"lazyblock-goldquotecalculator-po3o7 wp-block-lazyblock-goldquotecalculator\">  <h3 class=\"c-headingSecond--gold\">Platinum Market Price Simulation<\/h3>\n<style>\n[v-cloak] {\n  visibility: hidden;\n}\n<\/style>\n<div class=\"p-goldTopCalculator\">\n  <div class=\"p-goldTopCalculator__body culculator-app\" v-cloak>\n    <div class=\"p-goldTopCalculator__boxTop\" :class=\"active_category\">\n      <div class=\"p-goldTopCalculator__inputBoxDignity\">\n        <p class=\"p-goldTopCalculator__title\">Grade<\/p>\n        <select class=\"p-goldTopCalculator__boxStyleDignity\" v-model='active_metal'>\n          <option value='' selected>Choose Grade<\/option>\n          <option v-for='metal in activeMetalList' v-bind:value=\"metal\">{{metal.text.en}}<\/option>\n        <\/select>\n      <\/div>\n      <div class=\"p-goldTopCalculator__times\">\n        <span class=\"p-goldTopCalculator__timesSymbol\"><\/span>\n      <\/div>\n      <div class=\"p-goldTopCalculator__inputBoxWeight\">\n        <p class=\"p-goldTopCalculator__titleWeight\">Weight<\/p>\n        <input class=\"p-goldTopCalculator__boxStyle\" type=\"number\" v-model=\"weight\" :placeholder=\"weight_placeholder\" @blur='blurWeightInput' @focus='focusWeightInput'>\n      <\/div>\n    <\/div><!--\/.p-goldTopCalculator__boxTop-->\n    <div class=\"p-goldTopCalculator__boxUnder\">\n      <div class=\"p-goldTopCalculator__equal\">\n        <span class=\"p-goldTopCalculator__equalSymbol\"><\/span>\n      <\/div>\n      <div class=\"p-goldTopCalculator__inputBoxMarket\">\n        <p class=\"p-goldTopCalculator__title\">Market Selling Price<\/p>\n        <input type=\"text\" v-model=\"result\" class=\"p-goldTopCalculator__boxStyleMarket\" readonly>\n      <\/div>\n    <\/div><!--\/.p-goldTopCalculator__boxUnder-->\n  <\/div><!--\/.p-goldTopCalculator__body-->\n  <ul class=\"p-goldTopCalculator__notes\">\n    <li class=\"p-goldTopCalculator__notesTitle\">- Precautions Regarding Selling Gold and Precious Metals -<\/li>\n    <li>*If the item&#039;s grade is unknown, we may ask you to leave the product with us temporarily to allow us to examine it accurately.<\/li>\n    <li>*Due to the influence of the gold and platinum market, prices may fluctuate even within the same day.<\/li>\n    <li>*Once sold, items will not be returned.<\/li>\n  <\/ul>\n<\/div><!--\/.p-goldTopCalculator-->\n\n<script>\n  (function() {\n    var apps = document.getElementsByClassName('culculator-app');\n    var the_app = apps[apps.length - 1];\n    jQuery(function() {\n      function initCulculator(pricesData, category) {\n        var timestamp = (new Date()).getTime();\n        var id = category + timestamp;\n        jQuery(the_app).attr('id', id);\n        data = {\n          \/\/ TODO:\u306a\u304f\u3066\u3082\u826f\u3055\u305d\u3046\uff1f\u78ba\u8a8d\u3057\u3066\u4e0d\u8981\u306a\u3089\u6d88\u3059\n          \/\/ categories: [{\n          \/\/     name: 'gold',\n          \/\/     'tab_text': '\u91d1\u8cb7\u53d6\u4fa1\u683c\u76f8\u5834 \u8a08\u7b97\u30c4\u30fc\u30eb'\n          \/\/   },\n          \/\/   {\n          \/\/     name: 'platinum',\n          \/\/     'tab_text': '\u30d7\u30e9\u30c1\u30ca\u8cb7\u53d6\u4fa1\u683c\u76f8\u5834 \u8a08\u7b97\u30c4\u30fc\u30eb'\n          \/\/   },\n          \/\/   {\n          \/\/     name: 'silver',\n          \/\/     'tab_text': '\u9280(\u30b7\u30eb\u30d0\u30fc)\u8cb7\u53d6\u4fa1\u683c\u76f8\u5834 \u8a08\u7b97\u30c4\u30fc\u30eb'\n          \/\/   },\n          \/\/   {\n          \/\/     name: 'palladium',\n          \/\/     'tab_text': '\u30d1\u30e9\u30b8\u30a6\u30e0\u8cb7\u53d6\u4fa1\u683c\u76f8\u5834 \u8a08\u7b97\u30c4\u30fc\u30eb'\n          \/\/   },\n          \/\/ ],\n          enabled_category: category,\n          active_category: null,\n          metals: pricesData.data,\n          weight: null,\n\t\t  weight_placeholder: 0,\n\t\t  rate: 1,\n          active_metal: null,\n          last_modified_date: pricesData.header.last_modified.date,\n          last_modified_date_formatted: moment(pricesData.header.last_modified.date).format('M\u6708D\u65e5'),\n          today: moment().format('YYYY-MM-DD'),\n          todays_prices_json_auto_updated: false,\n        };\n        data.rate *= 0.7161;\n\n        let culculator = new Vue({\n          el: \"#\" + id,\n          data: data,\n          methods: {\n            \/\/ activeCategory: function(cat) {\n            \/\/   if (this.active_category == cat.name) return;\n            \/\/   this.active_category = cat.name;\n            \/\/   this.active_metal = this.activeMetalList[0];\n            \/\/ },\n            \/\/ tabClass: function(cat) {\n            \/\/   var string = cat.name;\n            \/\/   if (cat.name == this.active_category) return string += ' active';\n            \/\/   return string;\n            \/\/ },\n            focusWeightInput: function() {\n              this.weight_placeholder = null;\n            },\n            blurWeightInput: function() {\n              this.weight_placeholder = 0;\n            },\n          },\n          computed: {\n            activeMetalList: function() {\n              var that = this;\n              return Object.keys(this.metals)\n                .filter(function(value) {\n     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this.weight;\n                        break;\n                      case 'Sv925':\n                        calculatedValue = 3 * this.weight;\n                        break;\n                      default:\n                        calculatedValue = this.active_metal.last_price * this.weight * this.rate;\n                        break;\n                    }\n                    \/\/ \u56fa\u5b9a\u5024\u8a08\u7b97\u3067\u306f\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u51e6\u7406\u3092\u7c21\u7565\u5316\n                    if (['Silver(INGOT)', 'Sv1000', 'Sv925'].includes(this.active_metal.text.en)) {\n                      return (\n                        '$' +\n                        calculatedValue.toFixed(2) + \/\/ \u5c0f\u6570\u70b9\u4ee5\u4e0b2\u6841\u56fa\u5b9a\n                        ''\n                      );\n                    }\n                  } else {\n                    \/\/ \u901a\u5e38\u306e\u8a08\u7b97\u30ed\u30b8\u30c3\u30af\n                    calculatedValue = this.active_metal.last_price * this.weight * this.rate;\n                  }\n                \n                \/\/ \u6574\u6570\u90e8\u5206\u304c0\u306e\u5834\u5408\u3001\u5c0f\u6570\u70b9\u4ee5\u4e0b\u3092\u305d\u306e\u307e\u307e\u4fdd\u6301\n                if (Math.floor(calculatedValue) === 0) {\n                  return '$'\n                    + calculatedValue.toFixed(2).toString().replace(\/^(-?[0-9]+)(?=\\.|$)\/, function(s) {\n                      return s.replace(\/([0-9]+?)(?=(?:[0-9]{3})+$)\/g, '$1,');\n                    })\n                    + '';\n                }\n\n                \/\/ \u6574\u6570\u90e8\u5206\u304c1\u4ee5\u4e0a\u306e\u5834\u5408\u3001\u5c0f\u6570\u70b9\u4ee5\u4e0b\u3092 \"00\" \u306b\u3059\u308b\n                let fixedValue = calculatedValue.toFixed(2);\n                let [integerPart, decimalPart] = fixedValue.split(\".\");\n                decimalPart = decimalPart.replace(\/\\d\/g, \"0\"); \/\/ \u5c0f\u6570\u70b9\u4ee5\u4e0b\u3092 \"00\" \u306b\u7f6e\u304d\u63db\u3048\n                return '$'\n                  +(this.active_metal.last_price * this.weight * this.rate).toFixed(2).toString().replace(\/^(-?[0-9]+)(?=\\.|$)\/\n                  +''\n                  , function(s) {\n                    return s.replace(\/([0-9]+?)(?=(?:[0-9]{3})+$)\/g, '$1,');\n                  })\n                  + '';\n                          },\n          },\n          watch: {\n            active_metal: function(newVal) {\n                          }\n          },\n          mounted: function() {\n            var that = this;\n            if (this.enabled_category == 'all') {\n              this.active_category = 'gold';\n            } else {\n              this.active_category = this.enabled_category;\n            }\n            if (this.activeMetalList.length > 1) {\n              this.active_metal = '';\n            } else {\n              this.active_metal = this.activeMetalList[0];\n            }\n          },\n          created: function() {\n            var gp_now = new Date();\n            var that = this;\n            jQuery.getJSON(\n              '\/ajax\/todays-prices-en-HKD.json?_t=' + gp_now.getFullYear() + (gp_now.getMonth() + 1) + gp_now.getDate() + gp_now.getHours() + gp_now.getMinutes(),\n              function(data, status, xhr) {\n                if (data['auto-update']) {\n                  that.todays_prices_json_auto_updated = true;\n                }\n              }\n            );\n          }\n        });\n      }\n\n      if (typeof window.metalPricesDataRequest == 'undefined' && typeof window.metalPricesData == 'undefined') {\n        var time = moment().format('YYYYMMDDHHmm')\n        window.metalPricesDataRequest = true;\n        jQuery.ajax({\n          method: 'get',\n          url: '\/ajax\/metals-market-prices-en-HKD.json?time=' + time,\n          contentType: 'application\/json',\n          dataType: 'json'\n        }).success(function(ret) {\n          window.metalPricesData = ret;\n          initCulculator(window.metalPricesData, 'platinum');\n        });\n      } else if (!!window.metalPricesData) {\n        initCulculator(window.metalPricesData, 'platinum');\n      } else if (window.metalPricesDataRequest) {\n        var intervalId = setInterval(function() {\n          if (typeof window.metalPricesData == 'undefined') {\n            return;\n          }\n          if (window.metalPricesData) {\n            initCulculator(window.metalPricesData, 'platinum');\n            clearInterval(intervalId);\n          }\n        }, 10);\n      }\n    });\n  }());\n<\/script><\/div>\n\n<div class=\"lazyblock-cta-Z1n6Qmr wp-block-lazyblock-cta\"><div class=\"p-cta\">\n  <div class=\"p-cta__inner\">\n    <div class=\"p-cta__title\">\n            <p class=\"p-cta__titleText\">How to Sell Luxury Goods at ALLU<\/p>\n    <\/div>\n    <ul class=\"p-cta__list\">\n      <li class=\"p-cta__listItem--shop\">\n        <a href=\"\/en\/store-service\/\" class=\"p-cta__listLink--shop\">\n          <p class=\"p-cta__listLinkIcon\"><img decoding=\"async\" class=\"p-cta__listLinkIconImg\" alt=\"Sell to Store\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/icon_cta_store.svg\"><\/p>\n          <div class=\"p-cta__listLinkBox\">\n            <p class=\"p-cta__listLinkTitle\">Sell at Store<\/p>\n            <p class=\"p-cta__listLinkSub\">The quickest way to get cash<\/p>\n          <\/div>\n          <div class=\"p-cta__listLinkArrow\"><\/div>\n        <\/a>\n      <\/li>\n                  <li class=\"p-cta__listItem--whats\">\n                <a target=\"_blank\" href=\"https:\/\/api.whatsapp.com\/send?phone=85298898591&#038;text=%E6%82%A8%E5%A5%BD%EF%BC%8C%E6%88%91%E6%83%B3%E4%BA%86%E8%A7%A3%E6%9B%B4%E5%A4%9A%E5%9C%A8ALLU%E7%B6%B2%E4%B8%8A%E4%BC%B0%E5%83%B9\/%E5%88%B0%E5%BA%97%E6%94%BE%E5%94%AE%E8%A9%B3%E6%83%85%EF%BC%81\" class=\"p-cta__listLink--whats\">\n          <p class=\"p-cta__listLinkIcon\"><img decoding=\"async\" class=\"p-cta__listLinkIconImg\" alt=\"Chat on WhatsApp\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/icon_cta_sns.svg\"><\/p>\n          <div class=\"p-cta__listLinkBox\">\n            <p class=\"p-cta__listLinkTitle\">Chat on WhatsApp<\/p>\n            <p class=\"p-cta__listLinkSub\">Contact Us<\/p>\n          <\/div>\n          <div class=\"p-cta__listLinkArrow\"><\/div>\n        <\/a>\n              <\/li>\n    <\/ul>\n  <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"lazyblock-purchaseitems-2l6l98 wp-block-lazyblock-purchaseitems\"><section class=\"p-purchaseItems\">\n  <h2 class=\"c-headingMain\">What We Buy at ALLU<\/h2>\n<!-- GLOBAL_VJ_MARKTING-672 -->\n    <div class=\"u-onlyPc\">\n        <ul class=\"p-purchaseItems__list\">\n            <li class=\"p-purchaseItems__listItem\"><div class=\"p-purchaseItems__listImage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/purchaseItems\/purchase_gold.png\" alt=\"Gold and Precious Metals\" width=\"103\" height=\"104\"><\/div><span class=\"p-purchaseItems__listLabel\">Gold and Precious Metals<\/span><\/li>\n            <li class=\"p-purchaseItems__listItem\"><div class=\"p-purchaseItems__listImage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/purchaseItems\/purchase_watch.png\" alt=\"Watches\" width=\"103\" height=\"104\"><\/div><span class=\"p-purchaseItems__listLabel\">Watches<\/span><\/li>\n            <li class=\"p-purchaseItems__listItem\"><div class=\"p-purchaseItems__listImage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/purchaseItems\/purchase_bag.png\" alt=\"Brand Bags\" width=\"103\" height=\"104\"><\/div><span class=\"p-purchaseItems__listLabel\">Brand Bags<\/span><\/li>\n            <li class=\"p-purchaseItems__listItem\"><div class=\"p-purchaseItems__listImage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/purchaseItems\/purchase_wallet.png\" alt=\"Brand Wallets\" width=\"103\" height=\"104\"><\/div><span class=\"p-purchaseItems__listLabel\">Brand Wallets<\/span><\/li>\n            <li class=\"p-purchaseItems__listItem\"><div class=\"p-purchaseItems__listImage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/purchaseItems\/purchase_jewelry.png\" alt=\"Jewellery\" width=\"107\" height=\"107\"><\/div><span class=\"p-purchaseItems__listLabel\">Jewellery<\/span><\/li>\n            <li class=\"p-purchaseItems__listItem\"><div class=\"p-purchaseItems__listImage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/purchaseItems\/purchase_accessory.png\" alt=\"Accessories\" width=\"103\" height=\"104\"><\/div><span class=\"p-purchaseItems__listLabel\">Accessories<\/span><\/li>\n            <li class=\"p-purchaseItems__listItem\"><div class=\"p-purchaseItems__listImage\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/purchaseItems\/purchase_antique.png\" alt=\"Antiques\" width=\"103\" height=\"104\">\n            <\/div><span class=\"p-purchaseItems__listLabel\">Antiques<\/span><\/li>\n        <\/ul>\n        <h3 class=\"p-purchaseItems__subtitle\"><span class=\"p-purchaseItems__subtitleInner\">\u25a0 Items You Can Sell<\/span><\/h3>\n        <p class=\"p-purchaseItems__text\">Bags, pouches, tote bags, business bags, boston bags, clutches, travel bags, shoulder bags, wallets, card cases, passport holders, key cases, wristwatches, mules, sandals, oxfords, pumps, boots, pair rings, rings, necklaces, pendants, piercings, earrings, brooches, bracelets, gloves, belts, pens, wrist bands, anklets, accessories, eyewear, hats and caps, handkerchiefs, neckties, stoles, scarves, bangles, etc.<\/p>\n    <\/div>\n\n    <section class=\"p-topCategoryBox u-onlySp\">\n    <div class=\"p-topCategoryBox__inner\">\n        <div class=\"p-topCategoryBox__container\">\n        <div class=\"p-topCategoryBox__item\">\n            <a class=\"p-topCategoryBox__itemLink\" href=\"\/en\/watches\/\">\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/top\/top_category_bg_watch.webp\" alt=\"Sell your luxury watches.\" width=\"780\" height=\"780\" class=\"p-topCategoryBox__itemImg\"\/>\n            <h4 class=\"p-topCategoryBox__title\">WATCH<br\/><span class=\"p-topCategoryBox__titleSub\">Sell your luxury watches.<\/span><\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"p-topCategoryBox__item\">\n                        <a class=\"p-topCategoryBox__itemLink\" href=\"\/en\/gold\/\">\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/top\/top_category_bg_gold.webp\" alt=\"Sell your gold and precious metals.\" width=\"780\" height=\"780\" class=\"p-topCategoryBox__itemImg\"\/>\n            <h4 class=\"p-topCategoryBox__title\">GOLD<br\/><span class=\"p-topCategoryBox__titleSub\">Sell your gold and precious metals.<\/span><\/h4>\n            <\/a>\n                    <\/div>\n        <div class=\"p-topCategoryBox__item\">\n            <a class=\"p-topCategoryBox__itemLink\" href=\"\/en\/bags\/\">\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/top\/top_category_bg_bag.webp\" alt=\"Sell your branded bags and wallets.\" width=\"780\" height=\"780\" class=\"p-topCategoryBox__itemImg\"\/>\n            <h4 class=\"p-topCategoryBox__title\">BAGS<br\/><span class=\"p-topCategoryBox__titleSub\">Sell your branded bags and wallets.<\/span><\/h4>\n            <\/a>\n        <\/div>\n        <div class=\"p-topCategoryBox__item\">\n            <a class=\"p-topCategoryBox__itemLink\" href=\"\/en\/jewelry\/\">\n            <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/top\/top_category_bg_jewelry.webp\" alt=\"Sell your precious jewellery and gemstones.\" width=\"780\" height=\"780\" class=\"p-topCategoryBox__itemImg\"\/>\n            <h4 class=\"p-topCategoryBox__title\">JEWELLERY<br\/>\n            <span class=\"p-topCategoryBox__titleSub\">Sell your precious jewellery and gemstones.<\/span><\/h4>\n            <\/a>\n        <\/div>\n        <\/div>\n        <div class=\"p-topCategoryBox__info\">\n        <h3 class=\"p-topCategoryBox__infoTitle\">Luxury Articles We Buy Back<\/h3>\n        <div class=\"p-topCategoryBox__infoBody\">\n            <p class=\"p-topCategoryBox__infoText\">Watches, jewelry, bags, wallets, accessories, clothing, shoes, antiques, gold and precious metals. For other items, please <a class=\"p-topCategoryBox__infoTextRink\"  href=\"https:\/\/api.whatsapp.com\/send?phone=33619259635&#038;text=Bonjour%2C%20je%20souhaite%20prendre%20rendez-vous%20dans%20votre%20bureau%20d%27achat%20pour%20vendre%20mes%20articles%20de%20luxe\" target=\"_blank\" rel=\"noopener\">contact us<\/a> for details.<\/p>\n        <\/div>\n        <\/div>\n    <\/section>\n\n\n<\/section><\/div>\n\n<div class=\"lazyblock-whychoose-Z2hmiUb wp-block-lazyblock-whychoose\">\n<section class=\"p-whyChoose u-mt0\">\n  <h2 class=\"p-whyChoose__title\">ALLU Offers Much More than High Selling Prices!<\/h2>\n  <div class=\"p-whyChoose__reason\">\n    <div class=\"p-whyChoose__reasonItem\">\n      <div class=\"p-whyChoose__reasonHead--no01\">\n        <picture class=\"p-whyChoose__reasonNum--no01\">\n          <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason01_gold.png\" media=\"(min-width: 768px)\">\n          <img loading=\"lazy\" decoding=\"async\" class=\"p-whyChoose__reasonNumImg\" alt=\"1\" width=\"100\" height=\"130\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason01_gold_sp.png\">\n        <\/picture>\n        <h3 class=\"p-whyChoose__reasonTitle--no01\">Reliable, credible, and trustworthy appraisals<\/h3>\n      <\/div>\n      <div class=\"p-whyChoose__reasonBody--no01\">\n        <div class=\"p-whyChoose__reasonBodyImgWrap--no01\">\n          <picture class=\"p-whyChoose__reasonBodyImgArea\">\n            <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason01.jpg\" media=\"(min-width: 768px)\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"p-whyChoose__reasonBodyImg\" alt=\"Our knowledgeable and experienced experts provide accurate appraisals\" width=\"235\" height=\"150\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason01_sp.jpg\">\n          <\/picture>\n          <div class=\"p-whyChoose__reasonBodyImgCaption\">Appraisal and Customer Service Training<\/div>\n        <\/div>\n        <p class=\"p-whyChoose__reasonBodyText--no01\">Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"p-whyChoose__reasonItem\">\n      <div class=\"p-whyChoose__reasonHead\">\n        <picture class=\"p-whyChoose__reasonNum\">\n          <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason02_gold.png\" media=\"(min-width: 768px)\">\n          <img loading=\"lazy\" decoding=\"async\" class=\"p-whyChoose__reasonNumImg\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason02_gold_sp.png\" alt=\"2\" width=\"100\" height=\"130\">\n        <\/picture>\n        <h3 class=\"p-whyChoose__reasonTitle--no02\">Focus on providing high-quality customer service<\/h3>\n      <\/div>\n      <div class=\"p-whyChoose__reasonBody\">\n        <div class=\"p-whyChoose__reasonBodyImgWrap--left\">\n          <picture class=\"p-whyChoose__reasonBodyImgArea\">\n            <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason02.jpg\" media=\"(min-width: 768px)\">\n            <img decoding=\"async\" class=\"p-whyChoose__reasonBodyImg\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason02_sp.jpg\" alt=\"Focus on providing high-quality customer service\">\n          <\/picture>\n        <\/div>\n        <p class=\"p-whyChoose__reasonBodyText\">We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"p-whyChoose__reasonItem\">\n      <div class=\"p-whyChoose__reasonHead\">\n        <picture class=\"p-whyChoose__reasonNum\">\n          <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason03_gold.png\" media=\"(min-width: 768px)\">\n          <img loading=\"lazy\" decoding=\"async\" class=\"p-whyChoose__reasonNumImg\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason03_gold_sp.png\" alt=\"3\" width=\"100\" height=\"130\">\n        <\/picture>\n        <h3 class=\"p-whyChoose__reasonTitle\">We purchase a wide variety of items and brands<\/h3>\n      <\/div>\n      <div class=\"p-whyChoose__reasonBody\">\n        <div class=\"p-whyChoose__reasonBodyImgWrap--no03\">\n          <picture class=\"p-whyChoose__reasonBodyImgArea\">\n            <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason03.jpg\" media=\"(min-width: 768px)\">\n            <img decoding=\"async\" class=\"p-whyChoose__reasonBodyImg\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason03_sp.jpg\" alt=\"We purchase a wide variety of items and brands\">\n          <\/picture>\n        <\/div>\n        <p class=\"p-whyChoose__reasonBodyText--no03\">We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"p-whyChoose__reasonItem\">\n      <div class=\"p-whyChoose__reasonHead\">\n        <picture class=\"p-whyChoose__reasonNum\">\n          <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason04_gold.png\" media=\"(min-width: 768px)\">\n          <img loading=\"lazy\" decoding=\"async\" class=\"p-whyChoose__reasonNumImg\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason04_gold_sp.png\" alt=\"4\" width=\"100\" height=\"130\">\n        <\/picture>\n        <h3 class=\"p-whyChoose__reasonTitle\">No selling quantity or price limits<\/h3>\n      <\/div>\n      <div class=\"p-whyChoose__reasonBody\">\n        <div class=\"p-whyChoose__reasonBodyImgWrap--left\">\n          <picture class=\"p-whyChoose__reasonBodyImgArea\">\n            <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason04.jpg\" media=\"(min-width: 768px)\">\n            <img decoding=\"async\" class=\"p-whyChoose__reasonBodyImg\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason04_sp.jpg\" alt=\"No selling quantity or price limits\">\n          <\/picture>\n        <\/div>\n        <p class=\"p-whyChoose__reasonBodyText\">For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"p-whyChoose__reasonItem\">\n      <div class=\"p-whyChoose__reasonHead\">\n        <picture class=\"p-whyChoose__reasonNum\">\n          <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason05_gold.png\" media=\"(min-width: 768px)\">\n          <img loading=\"lazy\" decoding=\"async\" class=\"p-whyChoose__reasonNumImg\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason05_gold_sp.png\" alt=\"5\" width=\"100\" height=\"130\">\n        <\/picture>\n        <h3 class=\"p-whyChoose__reasonTitle\">Quick and easy appraisals<\/h3>\n      <\/div>\n      <div class=\"p-whyChoose__reasonBody\">\n        <div class=\"p-whyChoose__reasonBodyImgWrap\">\n          <picture class=\"p-whyChoose__reasonBodyImgArea\">\n            <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason05.jpg\" media=\"(min-width: 768px)\">\n            <img decoding=\"async\" class=\"p-whyChoose__reasonBodyImg\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason05_sp.jpg\" alt=\"Quick and easy appraisals\">\n          <\/picture>\n        <\/div>\n        <p class=\"p-whyChoose__reasonBodyText\">Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"p-whyChoose__reasonItem\">\n      <div class=\"p-whyChoose__reasonHead\">\n        <picture class=\"p-whyChoose__reasonNum\">\n          <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason06_gold.png\" media=\"(min-width: 768px)\">\n          <img loading=\"lazy\" decoding=\"async\" class=\"p-whyChoose__reasonNumImg\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason06_gold_sp.png\" alt=\"6\" width=\"100\" height=\"130\">\n        <\/picture>\n        <h3 class=\"p-whyChoose__reasonTitle--no06\">Stress-free and private spaces<\/h3>\n      <\/div>\n      <div class=\"p-whyChoose__reasonBody\">\n        <div class=\"p-whyChoose__reasonBodyImgWrap--left\">\n          <picture class=\"p-whyChoose__reasonBodyImgArea\">\n            <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason06.jpg\" media=\"(min-width: 768px)\">\n            <img decoding=\"async\" class=\"p-whyChoose__reasonBodyImg\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason06_sp.jpg\" alt=\"Stress-free and private spaces\">\n          <\/picture>\n        <\/div>\n        <p class=\"p-whyChoose__reasonBodyText\">We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"p-whyChoose__reasonItem\">\n      <div class=\"p-whyChoose__reasonHead\">\n        <picture class=\"p-whyChoose__reasonNum\">\n          <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason07_gold.png\" media=\"(min-width: 768px)\">\n          <img loading=\"lazy\" decoding=\"async\" class=\"p-whyChoose__reasonNumImg\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/no_reason07_gold_sp.png\" alt=\"7\" width=\"100\" height=\"130\">\n        <\/picture>\n        <h3 class=\"p-whyChoose__reasonTitle\">Conveniently located stores<\/h3>\n      <\/div>\n      <div class=\"p-whyChoose__reasonBody\">\n        <div class=\"p-whyChoose__reasonBodyImgWrap\">\n          <picture class=\"p-whyChoose__reasonBodyImgArea\">\n            <source srcset=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason07.jpg\" media=\"(min-width: 768px)\">\n            <img decoding=\"async\" class=\"p-whyChoose__reasonBodyImg\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/common\/img_reason07_sp.jpg\" alt=\"Conveniently located stores\">\n          <\/picture>\n        <\/div>\n        <p class=\"p-whyChoose__reasonBodyText\">ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-storeinformation-1VxJJk wp-block-lazyblock-storeinformation\"><section class=\"p-storeInformation\" id=\"shop-list\"><div class=\"p-storeInformation__inner\"><h2 class=\"p-storeInformation__title\">Shop Information<\/h2><ul class=\"p-storeInformation__list\"><li class=\"p-storeInformation__item\"><div class=\"p-storeInformation__itemImgArea\"><img loading=\"lazy\" decoding=\"async\" class=\"p-storeInformation__itemImg\" alt=\"Room A2, 16\/F ,Emperor Watch And Jewellery Centre, 8 Russell St, Causeway Bay\" width=\"1280\" height=\"854\" src=\"\/wp-content\/uploads\/2023\/08\/HK-ALLU-Causeway-Bay_3.jpg\"><\/div><div class=\"p-storeInformation__itemBody\"><h3 class=\"p-storeInformation__itemTitle\">ALLU HK Causeway Bay Shop<\/h3><address class=\"p-storeInformation__itemAddress\">Room A2, 16\/F ,Emperor Watch And Jewellery Centre, 8 Russell St, Causeway Bay<\/address><div class=\"p-storeInformation__itemBtnArea\"><a class=\"p-storeInformation__itemBtn\" href=\"https:\/\/sell-hk.allu-official.com\/en\/shop\/causeway-bay-shop\/\">View ALLU HK Causeway Bay Shop Details<\/a><\/div><\/div><\/li><li class=\"p-storeInformation__item\"><div class=\"p-storeInformation__itemImgArea\"><img loading=\"lazy\" decoding=\"async\" class=\"p-storeInformation__itemImg\" alt=\"18\/F, Stanley 11, 11 Stanley St, Central, Hong Kong Island, Hong Kong\" width=\"1024\" height=\"768\" src=\"\/wp-content\/uploads\/2023\/08\/HK-ALLU-Central_1.jpeg\"><\/div><div class=\"p-storeInformation__itemBody\"><h3 class=\"p-storeInformation__itemTitle\">Central Shop<\/h3><address class=\"p-storeInformation__itemAddress\">18\/F, Stanley 11, 11 Stanley St, Central, Hong Kong Island, Hong Kong<\/address><div class=\"p-storeInformation__itemBtnArea\"><a class=\"p-storeInformation__itemBtn\" href=\"https:\/\/sell-hk.allu-official.com\/en\/shop\/central-shop\/\">View Central Shop Details<\/a><\/div><\/div><\/li><li class=\"p-storeInformation__item\"><div class=\"p-storeInformation__itemImgArea\"><img loading=\"lazy\" decoding=\"async\" class=\"p-storeInformation__itemImg\" alt=\"Room 503-4, 5\/F, Hanford Commercial Centre, 221B-E Nathan Road, Kowloon\" width=\"1280\" height=\"854\" src=\"\/wp-content\/uploads\/2023\/08\/HK-ALLU-Jordan_2.jpg\"><\/div><div class=\"p-storeInformation__itemBody\"><h3 class=\"p-storeInformation__itemTitle\">ALLU HK Jordan Shop<\/h3><address class=\"p-storeInformation__itemAddress\">Room 503-4, 5\/F, Hanford Commercial Centre, 221B-E Nathan Road, Kowloon<\/address><div class=\"p-storeInformation__itemBtnArea\"><a class=\"p-storeInformation__itemBtn\" href=\"https:\/\/sell-hk.allu-official.com\/en\/shop\/jordan-shop\/\">View ALLU HK Jordan Shop Details<\/a><\/div><\/div><\/li><li class=\"p-storeInformation__item\"><div class=\"p-storeInformation__itemImgArea\"><img loading=\"lazy\" decoding=\"async\" class=\"p-storeInformation__itemImg\" alt=\"Room 1802, 18\/F, One Pacific Centre, 414 Kwun Tong Rd, Kwun Tong\" width=\"1280\" height=\"853\" src=\"\/wp-content\/uploads\/2023\/08\/HK-ALLU-Kwun-Tong_2.jpg\"><\/div><div class=\"p-storeInformation__itemBody\"><h3 class=\"p-storeInformation__itemTitle\">ALLU HK Kwun Tong Shop<\/h3><address class=\"p-storeInformation__itemAddress\">Room 1802, 18\/F, One Pacific Centre, 414 Kwun Tong Rd, Kwun Tong<\/address><div class=\"p-storeInformation__itemBtnArea\"><a class=\"p-storeInformation__itemBtn\" href=\"https:\/\/sell-hk.allu-official.com\/en\/shop\/kwun-tong-shop\/\">View ALLU HK Kwun Tong Shop Details<\/a><\/div><\/div><\/li><\/ul><\/div><\/section><\/div>\n\n<div class=\"lazyblock-personalid-ZTfCrW wp-block-lazyblock-personalid\"><div class=\"p-personalId\">\n  <p class=\"p-personalId__title\">\n        <span class=\"p-personalId__titleText\">You Need to Show Valid Identification to Sell at ALLU!<\/span>\n      <\/p>\n  <div class=\"p-personalId__body\">\n    <div class=\"p-personalId__box\">\n      <div class=\"p-personalId__boxTitle\">Required Form of Identification<\/div>\n      <ul class=\"p-personalId__boxList\">\n                <li class=\"p-personalId__boxItem\">Hong Kong Identity Card<\/li>\n        <li class=\"p-personalId__boxItem\">Passport<\/li>\n              <\/ul>\n    <\/div>\n    <ul class=\"p-personalId__notesList\">\n      <li class=\"p-personalId__notesItem--red\">Only one of the above forms of identification is required.<\/li>\n      <li class=\"p-personalId__notesItem--red\">We can not buy items from customers under the age of 18 years old.<\/li>\n      <li class=\"p-personalId__notesItem u-onlyPc\">We do not accept identification documents that are expired or out-of-date.<\/li>\n      <li class=\"p-personalId__notesItem u-onlyPc\">Corporate customers follow the same selling process as individual customers. No additional documentation is required.<\/li>\n    <\/ul>\n    <a href=\"\/faq\/\" class=\"p-personalId__btn\">Visit our FAQ section for more information<\/a>\n  <\/div><!-- \/.p-personalId__body -->\n<\/div><\/div>\n\n<div class=\"lazyblock-brandlist-Z1dL7e5 wp-block-lazyblock-brandlist\"><? \/\/\u73fe\u72b6\u4f7f\u308f\u306a\u3044\u3051\u3069\u5074\u3060\u3051\u6b8b\u3057 ?><section class=\"p-productSearchGold\">\n  <h2 class=\"p-productSearchGold__title u-mx-10Sp\">Sell Your Gold, Platinum, and Silver at ALLU<\/h2>\n  <div class=\"p-productSearchGold__matl\">\n    <a href=\"\/en\/gold\/\" class=\"p-productSearchGold__matlLink\">\n      <div class=\"p-productSearchGold__matlBtn\">\n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/gold\/item-list\/img_list_gold.png\" alt=\"Gold\" width=\"152\" height=\"98\" class=\"p-productSearchGold__matlImg\">\n        <span class=\"p-productSearchGold__matlName\">Gold<\/span>\n      <\/div>\n    <\/a>\n    <a href=\"\/en\/gold\/platinum\/\" class=\"p-productSearchGold__matlLink\">\n      <div class=\"p-productSearchGold__matlBtn\">\n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/gold\/item-list\/img_list_platinum.png\" alt=\"Platinum\" width=\"182\" height=\"98\" class=\"p-productSearchGold__matlImg\">\n        <span class=\"p-productSearchGold__matlName\">Platinum<\/span>\n      <\/div>\n    <\/a>\n    <a href=\"\/en\/gold\/silver\/\" class=\"p-productSearchGold__matlLink\">\n      <div class=\"p-productSearchGold__matlBtn\">\n        <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sell-hk.allu-official.com\/wp-content\/themes\/allu-global\/assets\/img\/gold\/item-list\/img_list_silver.png\" alt=\"Silver\" width=\"230\" height=\"98\" class=\"p-productSearchGold__matlImg\">\n        <span class=\"p-productSearchGold__matlName\">Silver<\/span>\n      <\/div>\n    <\/a>\n      <\/div>\n  <div class=\"p-productSearchGold__content\">\n    <div class=\"p-productSearchGold__inner\">\n      <h3 class=\"p-productSearchGold__subTitle\">Gold by Grade<\/h3>\n      <ul class=\"p-productSearchGold__list\">\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/24k\/\" class=\"p-productSearchGold__listItemName\">24-Karat Gold (24K \u2013 Pure Gold)<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/22k\/\" class=\"p-productSearchGold__listItemName\">22-Karat Gold (22K)<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/18k\/\" class=\"p-productSearchGold__listItemName\">18-Karat Gold (18K)<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/14k\/\" class=\"p-productSearchGold__listItemName\">14-Karat Gold (14K)<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/10k\/\" class=\"p-productSearchGold__listItemName\">10-Karat Gold (10K)<\/a><\/li>\n      <\/ul>\n    <\/div>\n        <div class=\"p-productSearchGold__inner\">\n      <h3 class=\"p-productSearchGold__subTitle\">Gold by Colour\/Type<\/h3>\n      <ul class=\"p-productSearchGold__list\">\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/yellow-gold\/\" class=\"p-productSearchGold__listItemName\">Yellow Gold<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/white-gold\/\" class=\"p-productSearchGold__listItemName\">White Gold<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/pink-gold\/\" class=\"p-productSearchGold__listItemName\">Pink Gold<\/a><\/li>\n                <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/black-gold\/\" class=\"p-productSearchGold__listItemName\">Black Gold<\/a><\/li>\n              <\/ul>\n    <\/div>\n        <div class=\"p-productSearchGold__inner\">\n      <h3 class=\"p-productSearchGold__subTitle\">Gold by Accessories<\/h3>\n      <ul class=\"p-productSearchGold__list\">\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/gold-accessories\/\" class=\"p-productSearchGold__listItemName\">Gold Accessories<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/gold-ring\/\" class=\"p-productSearchGold__listItemName\">Gold Rings<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/gold-earring\/\" class=\"p-productSearchGold__listItemName\">Gold Piercings\/Earrings<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/gold-neckless\/\" class=\"p-productSearchGold__listItemName\">Gold Necklaces<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/gold-bracelet\/\" class=\"p-productSearchGold__listItemName\">Gold Bracelets<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/gold-brooch\/\" class=\"p-productSearchGold__listItemName\">Gold Brooches<\/a><\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"p-productSearchGold__inner\">\n      <h3 class=\"p-productSearchGold__subTitle\">Other Gold Items<\/h3>\n      <ul class=\"p-productSearchGold__list\">\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/ingot\/\" class=\"p-productSearchGold__listItemName\">Gold Ingots<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/gold-coin\/\" class=\"p-productSearchGold__listItemName\">Gold Coins<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/gold-watch\/\" class=\"p-productSearchGold__listItemName\">Gold Watches<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/etc-gold\/\" class=\"p-productSearchGold__listItemName\">Gold Bullion<\/a><\/li>\n      <\/ul>\n    <\/div>\n        <div class=\"p-productSearchGold__inner\">\n      <h3 class=\"p-productSearchGold__subTitle\">Platinum by Grade<\/h3>\n      <ul class=\"p-productSearchGold__list\">\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/platinum\/pt1000\/\" class=\"p-productSearchGold__listItemName\">Platinum Pt1000<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/platinum\/pt950\/\" class=\"p-productSearchGold__listItemName\">Platinum Pt950<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/platinum\/pt900\/\" class=\"p-productSearchGold__listItemName\">Platinum Pt900<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/platinum\/pt850\/\" class=\"p-productSearchGold__listItemName\">Platinum Pt850<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/platinum\/platinum-ptpm\/\" class=\"p-productSearchGold__listItemName\">Platinum Pt &amp; Pm<\/a><\/li>\n      <\/ul>\n    <\/div>\n    <div class=\"p-productSearchGold__inner\">\n      <h3 class=\"p-productSearchGold__subTitle\">Other Platinum Items<\/h3>\n      <ul class=\"p-productSearchGold__list\">\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/platinum\/platinum-ingot\/\" class=\"p-productSearchGold__listItemName\">Platinum Ingots<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/platinum\/platinum-coin\/\" class=\"p-productSearchGold__listItemName\">Platinum Coins<\/a><\/li>\n      <\/ul>\n    <\/div>\n    \n    <!-- GLOBAL_VJ_MARKTING-465 -->\n        <div class=\"p-productSearchGold__inner\">\n      <h3 class=\"p-productSearchGold__subTitle\">\n        Jewellery<\/h3>\n      <ul class=\"p-productSearchGold__list\">\n        <li class=\"p-productSearchGold__listItem\">\n          <a href=\"\/en\/jewelry\/diamond\/\" rel=\"noopener\" class=\"p-productSearchGold__listItemName\">Diamond<\/a>\n        <\/li>\n        <li class=\"p-productSearchGold__listItem\">\n          <a href=\"\/en\/jewelry\/ruby\/\" rel=\"noopener\" class=\"p-productSearchGold__listItemName\">Ruby<\/a>\n        <\/li>\n                <li class=\"p-productSearchGold__listItem\">\n          <a href=\"\/en\/jewelry\/emerald\/\" rel=\"noopener\" class=\"p-productSearchGold__listItemName\">Emerald<\/a>\n        <\/li>\n        <li class=\"p-productSearchGold__listItem\">\n          <a href=\"\/en\/jewelry\/sapphire\/\" rel=\"noopener\" class=\"p-productSearchGold__listItemName\">Sapphire<\/a>\n        <\/li>\n              <\/ul>\n    <\/div>\n    \n    <!-- <div class=\"p-productSearchGold__inner\"> -->\n    <div class=\"p-productSearchGold__inner\">\n      <h3 class=\"p-productSearchGold__subTitle\">Gold and Precious Metal Market Prices<\/h3>\n      <ul class=\"p-productSearchGold__list\">\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/24k\/24k-market-price\/\" rel=\"noopener\" class=\"p-productSearchGold__listItemName\">24-Karat Gold (24k \u2013 Pure Gold) Market Prices<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/22k\/22k-market-price\/\" rel=\"noopener\" class=\"p-productSearchGold__listItemName\">22-Karat Gold (22k) Market Prices<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/18k\/18k-market-price\/\" rel=\"noopener\" class=\"p-productSearchGold__listItemName\">18-Karat Gold (18k) Market Prices<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/14k\/14k-market-price\/\" rel=\"noopener\" class=\"p-productSearchGold__listItemName\">14-Karat Gold (14k) Market Prices<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/10k\/10k-market-price\/\" rel=\"noopener\" class=\"p-productSearchGold__listItemName\">10-Karat Gold (10K) Market Prices<\/a><\/li>\n\n                <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/platinum\/platinum-market-price\/\" rel=\"noopener\" class=\"p-productSearchGold__listItemName\">Platinum Market Prices<\/a><\/li>\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/silver\/silver-market-price\/\" rel=\"noopener\" class=\"p-productSearchGold__listItemName\">Silver Market Prices<\/a><\/li>\n        \n\n        <li class=\"p-productSearchGold__listItem\"><a href=\"\/en\/gold\/market-price\/\" rel=\"noopener\" class=\"p-productSearchGold__listItemName\">Gold and Precious Metal Market Prices<\/a><\/li>\n      <\/ul>\n    <\/div>\n  <\/div>\n  <p class=\"p-productSearchGold__calling\">We also purchase other gold, platinum, and silver items than those listed above. We welcome all items, even from 1 gram!<\/p>\n<\/section><\/div>\n\n<div class=\"lazyblock-pricearticle-hOQHD wp-block-lazyblock-pricearticle\"><div class=\"p-priceArticle\">\n<div class=\"lazyblock-inner-blocks\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"lazyblock-qanda-2qFe2q wp-block-lazyblock-qanda\">\n\n<\/div>\n\n<div class=\"lazyblock-pricearticle-ZBXhbm wp-block-lazyblock-pricearticle\"><div class=\"p-priceArticle\">\n<div class=\"lazyblock-inner-blocks\">\n<h2 class=\"p-priceArticle__heading\">The Allure of the Rare and Precious Platinum<\/h2>\n\n<p class=\"p-priceArticle__text\">Platinum is a precious metal with few natural deposits and thus is naturally scarce due to its high demand in fashion and as a key component in industrial manufacturing. ALLU has handled platinum jewellery for many years, and while it has been overtaken by gold in the precious metals markets, platinum still retains a high value. Here we will compare platinum to gold and briefly introduce platinum jewellery.<\/p>\n\n<h2 class=\"p-priceArticle__heading\">What is Platinum?<\/h2>\n\n<p class=\"p-priceArticle__text\">Platinum is a precious metal with limited production. Platinum is durable with high corrosion resistance, and platinum rings are a popular choice for wedding rings. However, platinum's primary use is not in jewellery but as an important component in various manufactured items and electronics. Platinum is particularly important in the car industry, used in catalytic converters and fuel cells. In the medical industry, capitalizing on its resistance to change within the body, platinum is also used in pacemakers.<\/p>\n\n<h2 class=\"p-priceArticle__heading\">Comparing Platinum and Gold<\/h2>\n\n<div class=\"p-priceArticle__img\"><img decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2023\/08\/1-5.jpeg\"><\/div>\n\n\n<p class=\"p-priceArticle__text\">Gold and platinum have many common aspects and are often compared to one another. Both have been prised metals historically, and both are used in modern times in jewellery as well as in industrial products. Both metals are also used as a high-value assets for investment purposes. Platinum is 15-20 times scarcer than gold and has a high market value. Since 2015 gold markets have surpassed platinum in value. Due to platinum's value being tied to its high use in industrial products, it is subject to dramatic changes in price. The decline in the platinum market is often attributed to the global recession, where platinum demand fell as factories closed. Gold rose as platinum fell, accelerating the two markets' divergence. Gold tends to rise when there is market instability and is a generally market-resistant asset. Platinum, unlike gold, is less \"recession-proof.\" Thus, during recessions, most investors favour gold.<\/p>\n\n<h2 class=\"p-priceArticle__heading\">Platinum Purity<\/h2>\n\n<div class=\"p-priceArticle__img\"><img decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2023\/08\/1-6.jpeg\"><\/div>\n\n\n<p class=\"p-priceArticle__text\">Typically, platinum accessories use a platinum alloy that is mostly platinum mixed with trace amounts of another metal. One of the most common alloys used in accessories is the 900 pt which contains 90% platinum and 10% palladium. A benefit of alloys is that the combined metal is stronger and thus harder to damage. Another alloy is the 950 pt which is 95% or more pure platinum. According to their international standard, the Platinum Guild International only recognises jewellery consisting of 950 pt platinum alloys as real platinum jewellery. In accordance with this, most high-end jewellery only uses 950 pt alloys. It is also the case that, due to a rise in the price of palladium, the 950 pt alloy is often cheaper than the 900 pt alloy. 100% pure platinum is listed as 999 or 1000 pt, with 999 pt corresponding to a 99.9% purity. 100% pure platinum is thought to be logically impossible, so it is displayed with a small margin of error like this instead. We rarely deal with 999 pt platinum as it is less durable and has a darker, duller appearance.<\/p>\n\n<h2 class=\"p-priceArticle__heading\">The Platinum Trailblazer: Cartier <\/h2>\n\n<div class=\"p-priceArticle__img\"><img decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2023\/08\/3-4.jpeg\"><\/div>\n\n\n<p class=\"p-priceArticle__text\">Cartier is a globally prestigious jewellery house. The first platinum accessories from Cartier were released under the third-generation owner of the brand\u2014Louis Cartier. Louis would operate the brand from the late 1800s to the early 1900s. After years of research and development, the platinum processing technique was used in jewellery made in the brand's iconic \"garland style.\" The garland style features extensive openwork in the metals with delicate and graceful designs. The use of highly-moldable platinum helped realize elements of this style, such as representations of delicate flowers or soft ribbons that would have otherwise been difficult to achieve. Platinum's lustre is a perfect complement to diamonds, especially smaller diamonds, and its ability to enhance gemstones has captivated many. The grace and delicacy of Cartier's platinum jewellery have also captured the attention of royalty. The genius of Cartier has been highly praised, even being referred to as \"The Jeweller of Kings and The King of Jewellers.\" At ALLU, we are actively expanding our inventory of platinum jewellery. Our Value Designers at our storefronts can appraise a variety of platinum products. For accessories, we will also consider the product's value in our provided appraisal price. If you have any unused jewellery at home, take advantage of our services and request an appraisal at ALLU today.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"lazyblock-qanda-OeQYO wp-block-lazyblock-qanda\">\n\n<section class=\"p-qanda\" id=\"brand-qanda\">\n  <div class=\"p-qanda__inner\">\n    <h2 class=\"p-qanda__title\">ALLU Frequently Asked Questions<\/h2>    <div class=\"p-qanda__accordion\">\n      <p class=\"p-qanda__accordionTitle js-commonAccordion\">How do you decide the selling price of gold, platinum and other precious metal accessories?<\/p>\n      <div class=\"p-qanda__accordionBody\">\n        The selling price of precious metals such as gold and platinum is determined according to the 'market price', which is set on a daily basis.<br \/>\n      We measure the items you bring to us and derive the appraisal value based on the market price x weight. However, in some cases, if the item possesses an exceptional design as jewellery, we may consider the additional value.      <\/div>\n    <\/div>\n        <div class=\"p-qanda__accordion\">\n      <p class=\"p-qanda__accordionTitle js-commonAccordion\">My gold\/precious metal does not have any engravings. Can I still get it appraised and sell it?<\/p>\n      <div class=\"p-qanda__accordionBody\">\n        We can evaluate the item, and if we are able to determine that it is gold, we can purchase it. However, please understand that it may take us some time to check the ratio and other details of the precious metal in question, and there may be cases where we can not proceed with a transaction due to the evaluation.      <\/div>\n    <\/div>\n        <div class=\"p-qanda__accordion\">\n      <p class=\"p-qanda__accordionTitle js-commonAccordion\">Can I sell broken items such as broken necklaces, rings with missing stones, or earrings with one pair missing?<\/p>\n      <div class=\"p-qanda__accordionBody\">\n        We will evaluate the item(s) in question, and if we can determine they are made of precious metals, we can make an offer for them.      <\/div>\n    <\/div>\n        <div class=\"p-qanda__accordion\">\n      <p class=\"p-qanda__accordionTitle js-commonAccordion\">How long does it take for an appraisal at the store?<\/p>\n      <div class=\"p-qanda__accordionBody\">\n        We estimate 10 to 15 minutes for a single item. It depends on the item and the quantity, so please ask our staff when you visit.      <\/div>\n    <\/div>\n        <div class=\"p-qanda__accordion\">\n      <p class=\"p-qanda__accordionTitle js-commonAccordion\">Do scratches and stains affect the selling price?<\/p>\n      <div class=\"p-qanda__accordionBody\">\n        Generally, the condition of the item does not have a major impact.<br \/>\n      In the case of ingots, depending on their condition, they may be treated as scrap, which may significantly affect the selling price. For other precious metal products, we will have to actually observe the item in question before making a decision.      <\/div>\n    <\/div>\n        <div class=\"p-qanda__accordion\">\n      <p class=\"p-qanda__accordionTitle js-commonAccordion\">Can I sell old coins and foreign gold coins?<\/p>\n      <div class=\"p-qanda__accordionBody\">\n        If, according to our regulations, we can determine that the item(s) can be treated as precious metals, we can make an offer for them at the best possible price.<br \/>\n<br \/>\n      Some commemorative and foreign gold coins have a premium value, as they are hard to obtain due to their small circulation. If you bring such gold coins to us, they may be worth more than ordinary precious metals.      <\/div>\n    <\/div>\n        <div class=\"p-qanda__accordion\">\n      <p class=\"p-qanda__accordionTitle js-commonAccordion\">When is the best time to sell gold and precious metals?<\/p>\n      <div class=\"p-qanda__accordionBody\">\n        Compared to past gold market prices, the current prices can be considered quite advantageous, so we believe that the present is a favourable time to consider selling.<br \/>\n<br \/>\n      However, the market price of gold and precious metals fluctuates daily, so it is very important to notice the timing when the market price is high.      <\/div>\n    <\/div>\n        <div class=\"p-qanda__accordion\">\n      <p class=\"p-qanda__accordionTitle js-commonAccordion\">Is the selling price different for ingots and gold jewellery?<\/p>\n      <div class=\"p-qanda__accordionBody\">\n        Yes, the selling price of ingots and gold accessories is different.<br \/>\n      Ingots have their own values and prices: we can make an offer at the ingot price if the brand is recognised in our regulations. On the other hand, even if it is 24-karat gold, gold jewellery is treated as scrap, so that the price will be slightly lower.      <\/div>\n    <\/div>\n        <div class=\"p-qanda__accordion\">\n      <p class=\"p-qanda__accordionTitle js-commonAccordion\">Is there a difference in selling price between ingots with and without engraving?<\/p>\n      <div class=\"p-qanda__accordionBody\">\n        Ingot prices are determinable only for the brands recognised by our regulations. Even if the item in question has the shape of an ingot, if it is not engraved, or if the issuing brand is not one of the recognised brands, there may be cases where it cannot be treated as an ingot.      <\/div>\n    <\/div>\n      <\/div>\n<\/section>\n\n<script type=\"application\/ld+json\">\n  {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@id\":\"#FAQContents\",\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n                {\n          \"@type\": \"Question\",\n          \"name\": \"How do you decide the selling price of gold, platinum and other precious metal accessories?\",\n          \"acceptedAnswer\": {\n              \"@type\": \"Answer\",\n              \"text\": \"The selling price of precious metals such as gold and platinum is determined according to the &#039;market price&#039;, which is set on a daily basis.      We measure the items you bring to us and derive the appraisal value based on the market price x weight. 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If you bring such gold coins to us, they may be worth more than ordinary precious metals.\"\n          }\n        },                {\n          \"@type\": \"Question\",\n          \"name\": \"When is the best time to sell gold and precious metals?\",\n          \"acceptedAnswer\": {\n              \"@type\": \"Answer\",\n              \"text\": \"Compared to past gold market prices, the current prices can be considered quite advantageous, so we believe that the present is a favourable time to consider selling.      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