About Us

About Us

We are a pre-owned luxury goods trader focused on delivering the highest quality service, the most competitive prices, and a unique selling experience to our customers globally.

Who We Are

At ALLU, we showcase a sophisticated luxury buying service where our customers can experience Japanese hospitality, ‘Omotenashi’, through our consultations. Every interaction is infused with respect, courtesy and an unwavering commitment to our customers. We place a great value on bringing satisfaction to every transaction in the hope that our customers make a new investment in themselves that further brings new excitement and stimulation to their daily lives.


Founded in Japan


Stores in 17 countries

Japan, the UK, France, Singapore and so on.




Customer Satisfaction in Japan

Researched by Nihon Nouritsu kyokai 2018

Our Background


Originating as luxury goods trader ‘Nanboya’ in Japan, our headquarters was established in December 2011 in Tokyo, Japan. In March 2018, the company was listed on the Tokyo Stock Exchange Mothers section. Ranked as No.1 in Japan for customer satisfaction, our service was rebranded as ALLU overseas and expanded to over 165 locations globally, including the UK, France, Singapore, Hong Kong, the USA and many more.

Our Story


“The Valuence Group started its reuse business in 2007 from a small store in Osaka. We, Valuence Group, started from a small buying office in Osaka in 2007. At that time, I myself worked as a concierge (appraiser), and I realized that customers value not only the value of goods, but also the stories and feelings behind them. It is not enough to simply put a price on an object, but to understand the value that each cutomer places on it in their own lives, and to respond to their essential needs. This has been our core philosophy since the time of our founding, and it has become one of the guiding principles of the Valuence Group.” – Shinsuke Sakimoto

Our Story

Why Choose ALLU?


High-Priced Competitive Offers

Our extensive track record, constant monitoring and understanding of the market, and extensive sales channels allow us to offer unrivalled prices for your pre-owned luxury items.

High-Priced Competitive Offers

Instant Cash Payments

We ensure an immediate cash transaction, regardless of your item’s value. No waiting, just instant monetary satisfaction. No need to wait to get financial satisfaction.


Accepts a wide range of objects

We welcome you to bring you a wide range of luxury goods, including branded items such as watches, designer bags, jewelry, diamonds, gold and precious metals. In addition, we acquire antiques and off-brand items. If you are unsure whether we can accept a particular item, please contact us.

Accepts a wide range of objects

Privacy-conscious fashion store

Our stores are designed to create a comfortable and seamless sales experience for our customers. The client area in our store is segregated into private rooms to allow clients to maintain complete privacy during assessments and consultations.

Privacy-conscious fashion storePrivacy-conscious fashion store

Guaranteed confidentiality

We prioritize your privacy and ensure all transactions are at the highest level of security. We conduct business with the utmost care.


Complimentary Refreshments

We offer complimentary refreshments to ensure you are comfortable during your in-store experience. Relax with a snack or drink while we evaluate the items.


Fast and Accurate Appraisals

We provide fast and accurate appraisals of your items, saving you time without compromising accuracy. Our Value Designers undergo comprehensive training and education to ensure they have the ability to determine product authenticity and confirm domestic and international selling prices.


Tailored to Meet Your Needs

Sell In-Store

Sold by express delivery

For customers who wish to have a face-to-face consultation with one of our staff in one of our stores.

Learn More

Special Promotions

We offer a variety of seasonal and holiday events, including increased purchase prices!


Japanese hospitality

Experience our Japanese hospitality. Interactions are filled with respect, courtesy and a strong commitment to service.

You Need to Show Valid Identification to Sell at ALLU!

Required Form of Identification
  • Hong Kong Identity Card
  • Passport
  • Only one of the above forms of identification is required.
  • We can not buy items from customers under the age of 18 years old.
  • We do not accept identification documents that are expired or out-of-date.
  • Corporate customers follow the same selling process as individual customers. No additional documentation is required.
Visit our FAQ section for more information

Shop Information