Competitive Valuation! Sell Your Royal Asscher at ALLU Today!

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Royal Asscher is the only jeweller in the world to be given the title "Royal" by the royal family. At ALLU, we strive to offer the most competitive prices for all Royal Asscher jewellery, diamond rings, and more.

Sell Your Royal Asscher at ALLU

Founder Joseph Issac Asscher was a renowned diamond cutter known for his skill and technique. His sons inherited his skills and passion, building Royal Asscher into one of Europe’s unshakable, leading diamond brands. In 1902, they developed the square cut known as the “Asscher cut”, widely used even in today’s diamond market.

In 1903, they successfully cut the massive 995-carat Excelsior Diamond, the world’s largest known diamond at the time. Then, in 1905, the Cullinan Diamond was discovered in Premier Mine, South Africa, which far exceeded the Excelsior Diamond at an astonishing 3106 carats. King of England Edward VII entrusted the cutting of the diamond to the Asscher brothers, who were considered the world’s best cutters. The Cullinan brothers cut the Cullinan diamond into 9 large diamonds and 96 smaller ones, with the largest Cullinan I adorning the Royal Scepter of England. In 1980, Queen Julianna of the Netherlands bestowed the title of “Royal” to the Asschers in recognition of their longstanding achievements and trust.

In 2001, a new version of the Asscher cut named the Royal Asscher cut was introduced to the world, featuring 16 additional cuts for a total of 74 dazzling facets. Built on a century of history since its founding, the Royal Asscher cut has gained new acclaim and recognition worldwide. As an old, well-established brand in the world of diamonds, Royal Asscher jewellery can always be assured to fetch a high price. If you want to sell your jewellery, please come to ALLU for a consultation and take advantage of our services.

Royal Asscher Market Price Examples

$ 2470.59

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 137

(Bath Tubs) x 447
$ 1469.57

ROYAL ASSCHER Diamond Necklace Pt950 AB rank

(Cedar Trees) x 143

(Bath Tubs) x 463
$ 1171.99

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 132

(Bath Tubs) x 430
$ 1130.52

ROYAL ASSCHER Diamond Necklace Pt950 AB rank

(Cedar Trees) x 148

(Bath Tubs) x 480
$ 5010.47

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 168

(Bath Tubs) x 546
$ 1045.96

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 194

(Bath Tubs) x 629
$ 5926.72

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 189

(Bath Tubs) x 612
$ 2805.53

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 158

(Bath Tubs) x 513
$ 2630.18

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 173

(Bath Tubs) x 563
$ 2167.20

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 163

(Bath Tubs) x 530
$ 3920.09

ROYAL ASSCHER Diamond Necklace Pt900×Pt850 AB rank

(Cedar Trees) x 454

(Bath Tubs) x 1,474
$ 2241.19

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 143

(Bath Tubs) x 463
$ 1759.51

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 137

(Bath Tubs) x 447
$ 1007.00

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 224

(Bath Tubs) x 728
$ 2800.65

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 158

(Bath Tubs) x 513
$ 2310.18

ROYAL ASSCHER Diamond Ring Pt999 AB rank

(Cedar Trees) x 183

(Bath Tubs) x 596
$ 1995.60

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 189

(Bath Tubs) x 612
$ 2608.94

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 275

(Bath Tubs) x 894
$ 2765.36

ROYAL ASSCHER Diamond Ring Pt900 AB rank

(Cedar Trees) x 158

(Bath Tubs) x 513
$ 2462.23

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 137

(Bath Tubs) x 447
$ 2962.75

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 183

(Bath Tubs) x 596
$ 4405.11

ROYAL ASSCHER Diamond Ring Pt900 AB rank

(Cedar Trees) x 183

(Bath Tubs) x 596
$ 3290.07

ROYAL ASSCHER Diamond Necklace Pt950 AB rank

(Cedar Trees) x 153

(Bath Tubs) x 496
$ 1270.21

ROYAL ASSCHER Diamond Necklace Pt950 AB rank

(Cedar Trees) x 153

(Bath Tubs) x 496
$ 6369.43

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 183

(Bath Tubs) x 596
$ 955.41

ROYAL ASSCHER Diamond Ring Pt950 A rank

(Cedar Trees) x 153

(Bath Tubs) x 496
$ 4776.76

ROYAL ASSCHER Diamond Necklace Pt950 AB rank

(Cedar Trees) x 240

(Bath Tubs) x 778
$ 8816.28

ROYAL ASSCHER Diamond Ring Pt900 AB rank

(Cedar Trees) x 183

(Bath Tubs) x 596
$ 5635.93

ROYAL ASSCHER Diamond Necklace Pt950 AB rank

(Cedar Trees) x 153

(Bath Tubs) x 496
$ 4408.01

ROYAL ASSCHER Diamond Necklace Pt900×Pt850 AB rank

(Cedar Trees) x 199

(Bath Tubs) x 645
$ 3559.02

ROYAL ASSCHER Diamond Ring Pt900 AB rank

(Cedar Trees) x 168

(Bath Tubs) x 546
$ 2570.40

ROYAL ASSCHER Diamond Ring Pt900 AB rank

(Cedar Trees) x 148

(Bath Tubs) x 480
$ 6185.82

ROYAL ASSCHER Diamond Necklace Pt950 AB rank

(Cedar Trees) x 163

(Bath Tubs) x 530
$ 5527.30

ROYAL ASSCHER Diamond Necklace K18(YG) AB rank

(Cedar Trees) x 217

(Bath Tubs) x 749
$ 3575.00

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 158

(Bath Tubs) x 513
$ 1210.19

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 260

(Bath Tubs) x 844
$ 1410.26

ROYAL ASSCHER Diamond Necklace Pt950 AB rank

(Cedar Trees) x 143

(Bath Tubs) x 463
$ 4726.31

ROYAL ASSCHER Diamond Necklace Pt900×Pt850 AB rank

(Cedar Trees) x 352

(Bath Tubs) x 1,142
$ 1424.37

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 132

(Bath Tubs) x 430
$ 4939.55

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 163

(Bath Tubs) x 530
$ 4708.90

ROYAL ASSCHER Diamond Necklace Pt950 AB rank

(Cedar Trees) x 316

(Bath Tubs) x 1,026
$ 2676.85

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 153

(Bath Tubs) x 496
$ 10130.01

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 199

(Bath Tubs) x 645
$ 831.53

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 158

(Bath Tubs) x 513
$ 830.64

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 189

(Bath Tubs) x 612
$ 5395.10

ROYAL ASSCHER Diamond Necklace K18×Pt950 AB rank

(Cedar Trees) x 148

(Bath Tubs) x 480
$ 2516.74

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 153

(Bath Tubs) x 496
$ 2559.63

ROYAL ASSCHER Diamond Necklace Pt950×Pt850 AB rank

(Cedar Trees) x 127

(Bath Tubs) x 414
$ 2127.78

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 250

(Bath Tubs) x 811
$ 1887.57

ROYAL ASSCHER Diamond Necklace Pt950 AB rank

(Cedar Trees) x 214

(Bath Tubs) x 695
$ 1312.65

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 163

(Bath Tubs) x 530
$ 2953.46

ROYAL ASSCHER Heart Eternity Diamond Ring K18(PG) AB rank

(Cedar Trees) x 227

(Bath Tubs) x 782
$ 3275.76

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 168

(Bath Tubs) x 546
$ 7315.60

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 199

(Bath Tubs) x 645
$ 983.90

ROYAL ASSCHER Diamond Necklace Pt950 AB rank

(Cedar Trees) x 209

(Bath Tubs) x 679
$ 3771.43

ROYAL ASSCHER Diamond Earings K14WG×Pt900 AB rank

(Cedar Trees) x 148

(Bath Tubs) x 480
$ 2800.76

ROYAL ASSCHER Heart Eternity Diamond Ring Pt950 AB rank

(Cedar Trees) x 168

(Bath Tubs) x 546
$ 3080.84

ROYAL ASSCHER Diamond Ring Pt950 A rank

(Cedar Trees) x 163

(Bath Tubs) x 530
$ 9297.79

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 199

(Bath Tubs) x 645
$ 2923.59

ROYAL ASSCHER Diamond Necklace Pt950 AB rank

(Cedar Trees) x 388

(Bath Tubs) x 1,258
$ 4592.90

ROYAL ASSCHER Heart Eternity Diamond Ring Pt950 AB rank

(Cedar Trees) x 163

(Bath Tubs) x 530
$ 2066.81

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 178

(Bath Tubs) x 579
$ 2296.45

ROYAL ASSCHER Diamond Ring Pt900 AB rank

(Cedar Trees) x 132

(Bath Tubs) x 430
$ 4057.06

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 183

(Bath Tubs) x 596
$ 7649.51

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 189

(Bath Tubs) x 612
$ 2325.58

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 173

(Bath Tubs) x 563
$ 2170.54

ROYAL ASSCHER Diamond Necklace Pt950 AB rank

(Cedar Trees) x 153

(Bath Tubs) x 496
$ 4186.05

ROYAL ASSCHER Diamond Ring K18(YG) AB rank

(Cedar Trees) x 303

(Bath Tubs) x 1,043
$ 4859.75

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 194

(Bath Tubs) x 629
$ 3651.13

ROYAL ASSCHER Diamond Ring Pt950 AB rank

(Cedar Trees) x 137

(Bath Tubs) x 447

*The above prices are for reference only (tax included) and do not guarantee the actual selling price. The actual price may vary depending on the item's condition, the inclusion of accessories, the date of manufacture, market fluctuations, and stock availability.

How to Sell Luxury Goods at ALLU

Increase the Selling Price of Your Jewellery!

Large diamonds of 1 carat or more are rare and can lead to higher selling prices.
Famous brands and luxurious designs can lead to higher selling prices.
Coloured diamonds are also rare and can lead to higher selling prices.
Diamonds of VS grade or above are rare and can lead to higher selling prices.

What We Buy at ALLU

Gold and Precious Metals
Watches
Brand Bags
Brand Wallets
Jewellery
Accessories
Antiques

■ Items You Can Sell

Bags, pouches, tote bags, business bags, boston bags, clutches, travel bags, shoulder bags, wallets, card cases, passport holders, key cases, wristwatches, mules, sandals, oxfords, pumps, boots, pair rings, rings, necklaces, pendants, piercings, earrings, brooches, bracelets, gloves, belts, pens, wrist bands, anklets, accessories, eyewear, hats and caps, handkerchiefs, neckties, stoles, scarves, bangles, etc.

ALLU Offers Much More than High Selling Prices!

Reliable, credible, and trustworthy appraisals

Our knowledgeable and experienced experts provide accurate appraisals

Appraisal and Customer Service Training

Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.

Focus on providing high-quality customer service

We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.

We purchase a wide variety of items and brands

We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.

No selling quantity or price limits

For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.

Quick and easy appraisals

Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.

Stress-free and private spaces

We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.

Conveniently located stores

ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.

Shop Information

ALLU HK Causeway Bay Shop
Room A2, 16/F ,Emperor Watch And Jewellery Centre, 8 Russell St, Causeway Bay
View ALLU HK Causeway Bay Shop Details
Central Shop
18/F, Stanley 11, 11 Stanley St, Central, Hong Kong Island, Hong Kong
View Central Shop Details
ALLU HK Jordan Shop
Room 503-4, 5/F, Hanford Commercial Centre, 221B-E Nathan Road, Kowloon
View ALLU HK Jordan Shop Details
ALLU HK Kwun Tong Shop
Room 1802, 18/F, One Pacific Centre, 414 Kwun Tong Rd, Kwun Tong
View ALLU HK Kwun Tong Shop Details

You Need to Show Valid Identification to Sell at ALLU!

Required Form of Identification

Hong Kong Identity Card
Passport

Only one of the above forms of identification is required.
We can not buy items from customers under the age of 18 years old.
We do not accept identification documents that are expired or out-of-date.
Corporate customers follow the same selling process as individual customers. No additional documentation is required.

Visit our FAQ section for more information

Sell Your Jewellery and Gemstone Jewellery

Gemstone Jewellery Types

Jewellery Brands

> Jewellery Item List

Sell Your Gold and Precious Metals

> Gold and Precious Metals Item List

How to Sell Luxury Goods at ALLU

ALLU Frequently Asked Questions

Can I sell items that are broken or in poor condition?

Yes, we can often purchase such items.

Items that are worn
Items that are scratched or dirty
Items with missing gemstones
Items with older designs

If you ever were refused by other stores when trying to sell your item for reasons such as the above, please visit us at ALLU.

Can I still sell items without a certificate of authenticity?

Yes. Even if you do not have a certificate of authenticity, our experienced Value Designers will carefully and accurately evaluate your jewellery.

Can I sell loose or rough gemstones?

Yes. In many cases — especially in the case of diamonds — if the grade is high, you can sell even loose gemstones at high prices.

Can I sell non-branded jewellery?

Yes, you can sell jewellery at ALLU regardless of the brand.

I received a higher selling price at another store.

We will do our best to meet your expectations, so please let us know how much the other company’s evaluation was.

Do selling prices vary from store to store?

No. All of our stores use the same standards for evaluation.

Do I need to make an appointment?

Yes. We ask that customers make an appointment via WhatsApp first so we can make sure that the appraisal can go smoothly.

How long does it take for an appraisal at the store?

We estimate 10 to 15 minutes for a single item. It depends on the item and the quantity, so please ask our staff when you visit.