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Competitive Valuation! Sell Your Première Watch at ALLU Today!

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Chanel Première

The PREMIÈRE is a special watch that paved the way for CHANEL watches. We offer the best prices for all models, including the simple stainless steel type, black rubber, diamond dials, and more.

Sell Your CHANEL PREMIÈRE Watch at ALLU

CHANEL, which has solidified itself as a fashion brand, ventured into the watch business in 1987. The PREMIÈRE, a luxury women’s watch, is a special product that marked the first step in this direction. Influenced by the shape of Place Vendôme, the PREMIÈRE is characterised by its distinctive octagonal shape and its instant recognisability as a CHANEL watch.

Another feature of the PREMIÈRE is its empty dial, its simple design consisting only of the brand logo and watch hands. This embodies CHANEL’s commitment to the concept of time. Since its release, the watch has captured the hearts of many women and continues to be loved even now, more than 30 years after its release.

The most popular CHANEL watches used to consist mainly of glamorous gold and black models, but in recent years, simpler designs made of stainless steel have been gaining popularity too. The sophisticated aura of these watches, which goes well with any outfit, portrays the dignity and brilliance indispensable to the modern woman.

The CHANEL PREMIÈRE has gained much popularity around the world since its launch in 1987 and is a special series that has cemented the image of CHANEL as a luxury watch manufacturer. Despite being in high demand, the condition and model of each piece do affect its value on the second-hand market. At ALLU, our ability to resell through our extensive sales channels enables us to offer the best prices even for older designs of the PREMIÈRE. If you are interested in selling your CHANEL watch, please visit us at ALLU.

How to Sell

How to Sell Luxury Goods at ALLU

What We Buy at ALLU

  • Gold and Precious Metals
    Gold and Precious Metals
  • Watches
    Watches
  • Brand Bags
    Brand Bags
  • Brand Wallets
    Brand Wallets
  • Jewellery
    Jewellery
  • Accessories
    Accessories
  • Antiques
    Antiques

■ Items You Can Sell

Bags, pouches, tote bags, business bags, boston bags, clutches, travel bags, shoulder bags, wallets, card cases, passport holders, key cases, wristwatches, mules, sandals, oxfords, pumps, boots, pair rings, rings, necklaces, pendants, piercings, earrings, brooches, bracelets, gloves, belts, pens, wrist bands, anklets, accessories, eyewear, hats and caps, handkerchiefs, neckties, stoles, scarves, bangles, etc.

ALLU Offers Much More than High Selling Prices!

1

Reliable, credible, and trustworthy appraisals

Our knowledgeable and experienced experts provide accurate appraisals
Appraisal and Customer Service Training

Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.

2

Focus on providing high-quality customer service

Focus on providing high-quality customer service

We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.

3

We purchase a wide variety of items and brands

We purchase a wide variety of items and brands

We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.

4

No selling quantity or price limits

No selling quantity or price limits

For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.

5

Quick and easy appraisals

Quick and easy appraisals

Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.

6

Stress-free and private spaces

Stress-free and private spaces

We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.

7

Conveniently located stores

Conveniently located stores

ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.

How to Get the Highest Selling Price for Your Watches!

  • 1 Remember the original box and other accessories! Image of Box and Accessories

    Warranty card, box, bracelet adjustment frame, and more: the more complete the accessories, the higher the purchase price. The purchase price may vary significantly depending on the model and serial number. In addition, novelties (items not for sale) included when purchasing a watch may also have a surprisingly high value. Even if you do not intend to sell them, bring them in with your other items, and we can appraise them.

  • 2 Cleaning can increase the appraisal value! Image of Watch Overhaul and Maintenance

    We recommend that you clean your watch on a regular basis, as a cleaner condition will result in a higher appraisal value. Simply wiping sweat or grease from the watch with a soft cloth can prevent the formation of rust. In addition, if you have the overhaul statement or other documentation, bringing them together may increase the appraisal value.

  • 3 Sell unused watches as soon as possible! Image of Unusued and Old Watch

    Generally, as items age, the selling price drops little by little. If you are not using the item in question, it is better to sell it before the selling price drops significantly.

Shop Information

How to Sell

How to Sell Luxury Goods at ALLU

You Need to Show Valid Identification to Sell at ALLU!

Required Form of Identification
  • Hong Kong Identity Card
  • Passport
  • Only one of the above forms of identification is required.
  • We can not buy items from customers under the age of 18 years old.
  • We do not accept identification documents that are expired or out-of-date.
  • Corporate customers follow the same selling process as individual customers. No additional documentation is required.
Visit our FAQ section for more information

Sell Popular Chanel Models

Other Popular Watches

> Brand List Page

ALLU Frequently Asked Questions

Can I sell a watch that is broken or in poor condition?

Yes, you can. Since we can repair watches in-house, you can sell watches in all conditions.

For example:

Watches that have stopped working
Watches that need an overhaul
Watches with a dead battery
Watches that are rusty, scratched, or dirty.
Watches with a broken belt or glass.

If you ever were refused by other stores when trying to sell your item for reasons such as the above, please visit us at ALLU.

Do watches with accessories and warranties sell for more?

Yes. If you still have the box, warranty, and extra links left over from the belt adjustment, you are more likely to be offered a higher price for your watch. If the watch is in good condition, you can still sell your watch for high prices even if the above items are not included.

Can I sell a watch body without a belt or bracelet?

Yes, in most cases, we can make you an offer. We may find some watches difficult to buy, such as those with integrated belts or bracelets.

I received a higher selling price at another store.

We will do our best to meet your expectations, so please let us know how much the other company’s evaluation was.

Do selling prices vary from store to store?

No. All of our stores use the same standards for evaluation.

Do I need to make an appointment?

Yes. We ask that customers make an appointment via WhatsApp first so we can make sure that the appraisal can go smoothly.

How long does it take for an appraisal at the store?

We estimate 10 to 15 minutes for a single item. It depends on the item and the quantity, so please ask our staff when you visit.