Competitive Valuation! Sell Your Datejust Watch at ALLU Today!

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Since its release in 1945, the Datejust has been loved by many for its practical and elegant design. Datejust, which continues to reign as the symbol of the Rolex Oyster, has been available in numerous variations since its introduction. It currently boasts an impressive four variations in case size and more than seven variations in material. With the ever-increasing popularity of Rolexes worldwide, there is a chronic shortage of these watches, and many models are circulating at or above the manufacturer's specified list price, which has led to an upward trend in market prices. The circulating price of popular models, in particular, has risen 1.5 times over the past two years. Feel free to contact us if you have an unused Datejust from the luxury line Pearlmaster or the discontinued Turn-O-Graph or Thunderbird you'd like to sell.

PLEASE NOTE: Once a price is agreed between parties, for the final authentication check of Rolex watches, especially more recent models, we may be required to open the case. If the watch is deemed not to be genuine, the item will be returned without the sale proceeding.

Sell Your Rolex Datejust Watch at ALLU

Rolex is a prestigious brand of watches founded in 1905 by Hans Wilsdorf. Its revolutionary, pioneering mechanisms and advanced craftsmanship produce ineffable precision and reliability, which have ensured a leading status worldwide to this day. The founder, Hans Wilsdorf, foresaw that wristwatches would displace pocket watches in popularity in the future and left his occupation in a watch trading company to delve into the production of wristwatches.

“Rolex” was trademarked in 1908, and the company’s pursuit of higher precision soon bore fruit. In 1910, Rolex became the first wristwatch manufacturer certified as a chronometer. In 1914, it received the grade A certification chronometer from the Kew Observatory in the United Kingdom. In 1926, Rolex patented the waterproof and dustproof sealed Oyster case and, in 1931, developed the first automatic winding mechanism in history, the Perpetual Rotor.

1945 then saw the creation of the Datejust, a revolutionary wristwatch that provided a date display mechanism on the 3 o’clock position on the dial. Equipped with all three of Rolex’s greatest inventions, the Datejust has remained the standard for classic watches throughout the ages.

If you want to sell your precious watches, such as the Datejust, at competitive prices, please take advantage of our services here at ALLU. Our highly experienced experts will evaluate your watch with the utmost care and attention to offer the best value for your previous watch.

Rolex Datejust Market Price Examples

$ 90361.45

Rolex Datejust 126334 SS×WG AT Slate dial A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 78313.25

Rolex Datejust 126334 SS×WG AT Silver-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 84337.35

Rolex Datejust 126234 SS×WG AT Silver-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 90361.45

Rolex Datejust 126333 SS×YG AT Black-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 78313.25

Rolex Datejust 126234 SS×WG AT Gray-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 46385.54

Rolex Datejust 16234 SS×WG AT Silver-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 58433.73

Rolex Datejust 116231 SS×PG AT Pink-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 45685.01

Rolex Datejust 68273G SS×YG AT Champagne-Face A rank

(Cedar Trees) x 1,875

(Bath Tubs) x 6,460
$ 83333.33

Rolex Datejust 126300 SS AT Slate dial A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 148809.52

Rolex Datejust 126281RBR SS×PG AT White-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 59523.81

Rolex Datejust 279174 SS×WG AT Silver-Face AB rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 29427.50

Rolex Datejust 69173G SS×YG AT Champagne-Face AB rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 52890.33

Rolex Datejust 124300 SS AT Silver-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 34187.57

Rolex Datejust 16013 SS×YG AT Champagne-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 99839.83

Rolex Datejust 126334 SS×WG AT Black-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 49411.76

Rolex Datejust Turn-O-Graph 116264 SS×WG AT Black-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 111764.71

Rolex Datejust 278273 SS×YG AT Olive green dial AB rank

(Cedar Trees) x 1,875

(Bath Tubs) x 6,460
$ 82221.04

Rolex Datejust 126300 SS AT Mint green dial A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 60207.99

Rolex Datejust 116234 SS×WG AT White-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 66228.79

Rolex Datejust 126300 SS AT Silver-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 60207.99

Rolex Datejust 278240 SS AT Gray-Face A rank

(Cedar Trees) x 0.9

(Bath Tubs) x 10
$ 90311.99

Rolex Datejust 126334 SS×WG AT White-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 60207.99

Rolex Datejust 116234 SS×WG AT Silver-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 102353.59

Rolex Datejust 126303 SS×YG AT Slate dial A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 39135.19

Rolex Datejust 16233 SS×YG AT Silver-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 49370.55

Rolex Datejust 16234G SS×WG AT Silver-Hlicon-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 90311.99

Rolex Datejust 116333 SS×YG AT Slate dial AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 45758.07

Rolex Datejust 16234 SS×WG AT White-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 96332.79

Rolex Datejust 126334 SS×WG AT Gray-Face SA rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 78270.39

Rolex Datejust 126300 SS AT Blue-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 84291.19

Rolex Datejust 126234 SS×WG AT Slate dial SA rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 126834.38

Rolex Datejust 126231G SS×PG AT Black-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 136787.56

Rolex Datejust 179138G YG AT Champagne-Face AB rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 25077.72

Rolex Datejust 69174 SS×WG AT Pink-Face A rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 47527.33

Rolex Datejust 16233 SS×YG AT Blue-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 42946.38

Rolex Datejust 279160 SS AT Pink-Face AB rank

(Cedar Trees) x 0.2

(Bath Tubs) x 3
$ 25195.21

Rolex Datejust 69173 SS×YG AT Champagne-Face AB rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 50699.12

Rolex Datejust 126200 SS AT Silver-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 56395.65

Rolex Datejust 126200 SS AT blue fluted dial AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 49688.47

Rolex Datejust 179173G SS×YG AT Champagne-Face AB rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 30399.18

Rolex Datejust 69174G SS×WG AT Pink-Face AB rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 32088.02

Rolex Datejust 69173G SS×YG AT Champagne-Face AB rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 43909.93

Rolex Datejust 16233 SS×YG AT Ivory-Pyramid-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 123848.52

Rolex Datejust 126231 SS×PG AT Slate dial A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 39406.35

Rolex Datejust 16234 SS×WG AT Black-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 47287.62

Rolex Datejust 179174G SS×WG AT Blue horicon dial A rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 26203.75

Rolex Datejust 79174G SS×WG AT Silver-Face AB rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 94779.52

Rolex Datejust 126334 SS×WG AT Silver-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 42784.03

Rolex Datejust 16233 SS×YG AT Gray-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 90071.65

Rolex Datejust 279173G SS×YG AT Champagne-Face AB rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 30962.13

Rolex Datejust 69173G SS×YG AT Champagne-Face AB rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 53698.22

Rolex Datejust 116234 SS×WG AT White-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 32515.03

Rolex Datejust 69173G SS×YG AT Champagne-Face A rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 97633.14

Rolex Datejust 126234 SS×WG AT Palm dial A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 65088.76

Rolex Datejust 126300 SS AT White-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 60621.24

Rolex Datejust 126200 SS AT Mint green dial A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 36341.22

Rolex Datejust 16234 SS×WG AT Silver-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 45019.72

Rolex Datejust 16233G SS×YG AT Champagne-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 30374.75

Rolex Datejust 16014 SS×WG AT Silver-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 114074.07

Rolex Datejust 126334G SS×WG AT Blue-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 119920.71

Rolex Datejust 126331 SS×PG AT Slate dial A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 29478.91

Rolex Datejust 16014 SS×WG AT Silver-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 47802.47

Rolex Datejust 6917 750 AT mahogany dial AB rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 108641.98

Rolex Datejust 126301G SS×PG AT Sundust dial AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 86913.58

Rolex Datejust 178341 SS×PG AT Chocolate-Face A rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 92345.68

Rolex Datejust 126231 SS×PG AT Chocolate-Face A rank

(Cedar Trees) x 1,875

(Bath Tubs) x 6,460
$ 26074.07

Rolex Datejust 69173 SS×YG AT Ivory holicon dial A rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 76049.38

Rolex Datejust 126300 SS AT Gray-Face A rank

(Cedar Trees) x 0.9

(Bath Tubs) x 10
$ 92345.68

Rolex Datejust 126234 SS×WG AT Palm dial A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 46716.05

Rolex Datejust 16233G SS×YG AT Champagne-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 86913.58

Rolex Datejust 126334 SS×WG AT White-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 70617.28

Rolex Datejust 126300 SS AT Black-Face SA rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 59753.09

Rolex Datejust 126200 SS AT White-Face SA rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 43456.79

Rolex Datejust 16200 SS AT Silver-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 92757.94

Rolex Datejust 126234G SS×WG AT Palm dial A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 92574.26

Rolex Datejust 279171G SS×PG AT Pink-Face A rank

(Cedar Trees) x 1,042

(Bath Tubs) x 3,589
$ 28861.39

Rolex Datejust 16014 SS×WG AT Silver-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 92574.26

Rolex Datejust 126201G SS×PG AT Slate dial S rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 98950.52

Rolex Datejust 126334G SS×WG AT Blue-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 71286.14

Rolex Datejust 126300 SS AT Blue-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11

*The above prices are for reference only (tax included) and do not guarantee the actual selling price. The actual price may vary depending on the item's condition, the inclusion of accessories, the date of manufacture, market fluctuations, and stock availability.

About Icons

The manufacturing and distribution process for brand products emits large amounts of carbon dioxide (CO2) and consumes large amounts of water. The images below represent the amounts of carbon dioxide and water consumption that can be reduced by reusing a product.

Carbon Dioxide (CO2) Reduction

CO2 reduction expressed by the amount of CO2 absorbed by a cedar tree annually.

Water Consumption Reduction

Water consumption reduction expressed by the volume of the 200-litre bathtub.
(Typical household bathtub size)

About Our Calculation Method

Our Calculation Method

The 'Resale Impact' is not a display of an actual environmental reduction but rather a quantification of the environmental impact (CO2 emissions and water consumption) generated by the manufacturing and distribution process that can be theoretically omitted when a customer purchases a product we resell instead of a buying a brand new item of the same type. Since our calculation is predicated on the emissions in the omitted manufacturing and distribution process, actual reductions in environmental impact may differ from our projected estimate.
Since our company does not manufacture goods, our calculations cover any resold goods (watches, bags, jewellery (including bullion), apparel, and accessories).
Our company does not check and verify the actual numerical value of each item's environmental impact (CO2 emission and water consumption) for our Resale Impact. Instead, we base our calculations on data from the LCA database "Gabi*" and estimate the total environmental impact of an item's entire life cycle, from the procurement of its materials to its disposal and/or recycling. Our calculations were overseen by a third-party consulting firm.
Discrepancies in LCA results may occur due to differences in calculation assumptions or deficiencies in the manufacturing process.
Due to revisions in calculations, the latest calculated values of products may differ from those shown on product tags, etc.

^**GaBi is a software provided by Sphera Solutions GmbH that evaluates the sustainability of products' lifecycles.

Comment from a Value Designer

The Rolex Datejust is one of the many Rolex watches currently in high demand at ALLU. The model's most prominent feature is the Datejust mechanism, which instantly switches the date at midnight. In addition, the many different variations are also popular. The model boasts the most varied combinations among Rolex watches. Many fans likely have several Datejust watches in their collections. If you are considering selling your Datejust, visit us at ALLU. Through our extensive experience, our Value Designers will strive to offer you the most competitive valuation.

Selling Rolex Datejust at ALLU: Google Reviews

Y****
I sold my Rolex Datejust 126234 at ALLU and was happy with the valuation.
M**
I was satisfied with the selling price of my Rolex Datejust and the customer service, etc. Thank you very much. I’d use ALLU again next time.
Tera***
It’s the second time I have gone to ALLU.
I sold my Rolex Datejust and was always satisfied with the staff’s courteous service.

Rolex Datejust Market Price

Prices are based on the condition of the item fulfilling the following requirements.
Prices may vary depending on stock and availability.

Unused

Unused Item Requirements

Unused
Complete with all accessories.
The warranty card is not unmarked and dated within one month of issuance.
(*Excluding some models)

Pre-Owned

Pre-Owned Item Requirements

Good condition item with minimal noticeable imperfections.
Watch band adjustments are not considered.
Box and warranty card included.

Updated： 2024-11-21

Item Name		Market Selling Price
	Datejust Turn-O-Graph 116264 SS×WG Black dial Alphabet Number 36mm	Used $ 49,303.32
	Datejust 126301 SS x PG Chocolate dial Random 41mm Oyster bracelet	Unused $ 88,627.87 Used $ 85,424.45
	Datejust Turn-O-Graph 116264 SS×WG Blue dial Alphabet Number 36mm	Used $ 53,590.57
	Datejust 126300 SS Slate Roman dial Random 41mm Jubilee Bracelet	Unused $ 71,657.75 Used $ 66,310.16
	Datejust 126331 SS x PG Chocolate dial Random 41mm Jubilee Bracelet	Unused $ 126,203.21 Used $ 119,251.34
	Datejust 126331G SS x PG Chocolate dial Random 41mm Oyster bracelet	Unused $ 119,060.33 Used $ 114,789.11
	Datejust 126331NG SS x PG Shell dial Random 41mm Oyster bracelet	Unused $ 119,060.33 Used $ 114,789.11
	Datejust 126333 SS x YG Champagne dial Random 41mm Jubilee Bracelet	Unused $ 100,907.63 Used $ 97,170.32
	Datejust 126333G SS x YG Black dial Random 41mm Jubilee Bracelet	Unused $ 117,992.53 Used $ 113,187.40
	Datejust 126333NG SS x YG Shell dial Random 41mm Jubilee Bracelet	Unused $ 117,458.62 Used $ 112,653.50
	Datejust 126334 SS×WG Grey dial Random 41mm Oyster bracelet	Unused $ 80,619.33 Used $ 77,415.91
	Datejust 126334G SS×WG Blue dial Random 41mm Oyster bracelet	Unused $ 110,160.43 Used $ 102,139.04
	Datejust 126334NG SS×WG Shell dial Random 41mm Oyster bracelet	Unused $ 98,238.12 Used $ 94,500.80
	Datejust 126200 SS Black dial Random 36mm Oyster bracelet	Unused $ 53,924.19 Used $ 51,788.57
	Datejust 126201 SS x PG White dial Random 36mm Oyster bracelet	Unused $ 74,746.40 Used $ 71,542.98
	Datejust 126201G SS x PG Black dial Random 36mm Oyster bracelet	Unused $ 84,890.55 Used $ 81,687.13
	Datejust 126201NG SS x PG Shell dial Random 36mm Jubilee Bracelet	Unused $ 90,229.58 Used $ 87,026.16
	Datejust 126203 YG × SS Slate Roman dial Random 36mm Oyster bracelet	Unused $ 73,144.69 Used $ 70,475.17
	Datejust 126231 YG × SS Grey dial Random 36mm Jubilee Bracelet	Unused $ 81,153.23 Used $ 77,949.81
	Datejust 126231G SS x PG Black dial Random 36mm Jubilee Bracelet	Unused $ 95,034.70 Used $ 91,831.29
	Datejust 126231NG SS x PG Shell dial Random 36mm Jubilee Bracelet	Unused $ 89,695.68 Used $ 86,492.26
	Datejust 126233 SS x YG White dial Random 36mm Jubilee Bracelet	Unused $ 85,958.36 Used $ 82,754.94
	Datejust 126233G SS x YG Black dial Random 36mm Oyster bracelet	Unused $ 97,704.22 Used $ 93,966.90
	Datejust 126233NG SS x YG Shell dial Random 36mm Jubilee Bracelet	Unused $ 91,831.29 Used $ 88,093.97
	Datejust 126234 SS×WG Slate Roman dial Random 36mm Jubilee Bracelet	Unused $ 86,096.26 Used $ 80,748.66
	Datejust 126234G SS×WG Black dial Random 36mm Jubilee Bracelet	Unused $ 83,288.84 Used $ 80,085.42
	Datejust 69178 YG Champagne dial Alphabet Number	Used $ 44,385.03
	Datejust 126234NG SS×WG Shell dial Random 36mm Jubilee Bracelet	Unused $ 92,365.19 Used $ 88,627.87
	Datejust 116200 SS White dial Random 36mm Jubilee Bracelet	Used $ 40,654.70
	Datejust 116203 SS x YG Black dial Random 36mm Oyster bracelet	Used $ 54,320.99
	Datejust 116231 SS x PG White dial Random 36mm	Used $ 59,134.11
	Datejust 116233G SS x YG Black dial Random 36mm	Used $ 61,246.04
	Datejust 116233NR SS x YG White Shell dial Random 36mm	Used $ 61,246.04
	Datejust 116234 SS×WG White dial Random 36mm	Used $ 54,428.50
	Datejust II 116300 SS Black dial Random 41mm	Used $ 52,270.33
	Datejust II 116334 SS×WG Silver dial Random 41mm	Used $ 57,283.95
	Datejust II 116334G SS×WG Grey dial Random 41mm	Used $ 64,413.94

* The above prices are for reference only (tax included) and do not guarantee the actual selling price.

How to Sell

How to Sell Luxury Goods at ALLU

What We Buy at ALLU

Gold and Precious Metals
Watches
Brand Bags
Brand Wallets
Jewellery
Accessories
Antiques

■ Items You Can Sell

Bags, pouches, tote bags, business bags, boston bags, clutches, travel bags, shoulder bags, wallets, card cases, passport holders, key cases, wristwatches, mules, sandals, oxfords, pumps, boots, pair rings, rings, necklaces, pendants, piercings, earrings, brooches, bracelets, gloves, belts, pens, wrist bands, anklets, accessories, eyewear, hats and caps, handkerchiefs, neckties, stoles, scarves, bangles, etc.

ALLU Offers Much More than High Selling Prices!

Reliable, credible, and trustworthy appraisals

Our knowledgeable and experienced experts provide accurate appraisals

Appraisal and Customer Service Training

Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.

Focus on providing high-quality customer service

We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.

We purchase a wide variety of items and brands

We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.

No selling quantity or price limits

For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.

Quick and easy appraisals

Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.

Stress-free and private spaces

We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.

Conveniently located stores

ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.

How to Get the Highest Selling Price for Your Watches!

1 Remember the original box and other accessories!

Warranty card, box, bracelet adjustment frame, and more: the more complete the accessories, the higher the purchase price. The purchase price may vary significantly depending on the model and serial number. In addition, novelties (items not for sale) included when purchasing a watch may also have a surprisingly high value. Even if you do not intend to sell them, bring them in with your other items, and we can appraise them.
2 Cleaning can increase the appraisal value!

We recommend that you clean your watch on a regular basis, as a cleaner condition will result in a higher appraisal value. Simply wiping sweat or grease from the watch with a soft cloth can prevent the formation of rust. In addition, if you have the overhaul statement or other documentation, bringing them together may increase the appraisal value.
3 Sell unused watches as soon as possible!

Generally, as items age, the selling price drops little by little. If you are not using the item in question, it is better to sell it before the selling price drops significantly.

Shop Information

ALLU HK Causeway Bay Shop
Room A2, 16/F ,Emperor Watch And Jewellery Centre, 8 Russell St, Causeway Bay
View ALLU HK Causeway Bay Shop Details
Central Shop
18/F, Stanley 11, 11 Stanley St, Central, Hong Kong Island, Hong Kong
View Central Shop Details
ALLU HK Jordan Shop
Room 503-4, 5/F, Hanford Commercial Centre, 221B-E Nathan Road, Kowloon
View ALLU HK Jordan Shop Details
ALLU HK Kwun Tong Shop
Room 1802, 18/F, One Pacific Centre, 414 Kwun Tong Rd, Kwun Tong
View ALLU HK Kwun Tong Shop Details

How to Sell

How to Sell Luxury Goods at ALLU

You Need to Show Valid Identification to Sell at ALLU!

Required Form of Identification

Hong Kong Identity Card
Passport

Only one of the above forms of identification is required.
We can not buy items from customers under the age of 18 years old.
We do not accept identification documents that are expired or out-of-date.
Corporate customers follow the same selling process as individual customers. No additional documentation is required.

Visit our FAQ section for more information

FAQ: Selling Rolex Datejust Watches

How much can I expect to get for my Datejust?

The market value of the Datejust is relatively stable. If the model is discontinued or has low distribution, we may be able to offer a high value. Please consult us directly for details.

Are there any colours or types of Datejust watches that sell for more?

The Datejust has a price range more stable than other Rolex models. As a recent trend, the stainless steel model 126300 with blue, dark rhodium and black dials is going at a higher market value, with some transactions even exceeding the list price. Jubilee bracelets are also more popular than Oyster bracelets, so in some cases, there might be a difference in price even for the same model.

Can I get a higher price after having my Datejust serviced or repaired?

At ALLU, we have watch technicians on staff so that our customers can avoid the hassle of getting their watches looked at before selling them. Feel free to bring your watch in as is, and even if it is broken or damaged, we are confident that we will be able to purchase it at a price higher than other stores.

How can I get the most for my watch?

In order to increase the value of your Datejust, it is important to have all of the accessory items and to keep the watch in good condition. At ALLU, however, we have sales channels worldwide and a high-paced changing inventory. So, we are actively buying items that are missing accessories or are not in perfect condition, and our prices always beat the other stores!

Do you buy older Datejust models as well?

Certainly, discontinued models have a low circulation and can fetch a high price, so we encourage you to contact us if you are in possession of one.

Can I sell just the Datejust, without accessories?

The main body of the watch alone is valuable enough, so we do purchase Datejust watches without accessories. *Please note that we may need to keep your item for a period of time to evaluate it.

Do you also buy broken Datejust watches?

ALLU has an in-house watch repair workshop, so we are able to evaluate your watch regardless of its condition. Even if other stores refuse to evaluate your watch, please bring it to us!

Do you also buy Datejust watches without all the parts?

We will be able to provide you with a price, as there is demand for parts only. However, in the case of parts-only transactions, it is difficult to offer a pre-assessment, so the evaluation will have to be performed in-store or through our home or delivery service.

How does the Datejust selling process work?

ALLU offers in-store, home, and delivery services. Most customers say that in-store evaluation makes it easier to ask questions and feel at ease about the transaction. Please let us know which method would suit your preferences.

Are there any particularly rare Datejust models?

Datejust watches have a very wide variety of dials, so the rarity of any individual watch will depend on the type and colour of its dial. For example, the Shantung dial manufactured in the 1990s has a long vertical line like a knot on the dial and is a very rare piece that is no longer manufactured. Another example is the Buckley dial, manufactured in the 1970s and 1980s, which has large-sized Roman numerals and hands, both painted black. It is also considered a highly rare dial. These rare Datejusts are sold at an even higher premium, and if you are curious about whether or not your Rolex may be one of these rare models, please feel free to contact us for more information.

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ALLU Frequently Asked Questions

Can I sell a watch that is broken or in poor condition?

Yes, you can. Since we can repair watches in-house, you can sell watches in all conditions.

For example:

Watches that have stopped working
Watches that need an overhaul
Watches with a dead battery
Watches that are rusty, scratched, or dirty.
Watches with a broken belt or glass.

If you ever were refused by other stores when trying to sell your item for reasons such as the above, please visit us at ALLU.

Do watches with accessories and warranties sell for more?

Yes. If you still have the box, warranty, and extra links left over from the belt adjustment, you are more likely to be offered a higher price for your watch. If the watch is in good condition, you can still sell your watch for high prices even if the above items are not included.

Can I sell a watch body without a belt or bracelet?

Yes, in most cases, we can make you an offer. We may find some watches difficult to buy, such as those with integrated belts or bracelets.

I received a higher selling price at another store.

We will do our best to meet your expectations, so please let us know how much the other company’s evaluation was.

Do selling prices vary from store to store?

No. All of our stores use the same standards for evaluation.

Do I need to make an appointment?

Yes. We ask that customers make an appointment via WhatsApp first so we can make sure that the appraisal can go smoothly.

How long does it take for an appraisal at the store?

We estimate 10 to 15 minutes for a single item. It depends on the item and the quantity, so please ask our staff when you visit.