Competitive Valuation! Sell Your Daytona Watch at ALLU Today!

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The Daytona is Rolex's most popular model. Among the Daytona collection, the new 126500LN released in 2023, equipped with a new calibre that succeeds the 116500LN, has become the new flagship of the Rolex brand. The worldwide popularity of the Daytona has intensified due to its declining circulation, and almost all current Daytona models, including Steel, Platinum, Gold, and Rolesor models, are now selling for at least 1.5 to 3 times their specified list price. Such a sharp rise in the price of current models has also pushed up the market price of older models, with the market garnering a considerable amount of attention. Trust our expert value designers, who are equipped with extensive experience in appraisals, to offer the best prices for your valuable and precious Daytona.

PLEASE NOTE: Once a price is agreed between parties, for the final authentication check of Rolex watches, especially more recent models, we may be required to open the case. If the watch is deemed not to be genuine, the item will be returned without the sale proceeding.

Sell Your Rolex Daytona Watch at ALLU

Rolex, the historical pioneer of timepiece technology, developed its first original chronograph mechanism in the 1930s. Five years later, in 1935, Sir Malcolm Campbell wore the very same Chronograph while piloting the racing car “Bluebird” in the historical breakthrough of the 300 mph (484 km/h) wall. The “Daytona” was born from this legendary feat, with the addition of a tachymeter bezel, a model specially developed for professional racers. The name comes from the tests it underwent at the Daytona International Speedway, home of the famous 24-hour endurance car race.

Rolex released the first mode in 1963, while the most popular models in the market, such as Ref.6263 and Ref.6265, were first introduced in the 1970s. The Ref.6263 is characterised by its plastic bezel and the exotic dial of the “Paul Newman” model, named after the famous racing star who favoured it, a timepiece coveted by fans all over the globe. The Ref. 6265, on the other hand, featured screw-down buttons as pushable buttons and added the water-proof Oyster case, making the “Daytona” a collection of stable popularity to this day.

The model currently produced is the “Daytona” Ref.116520: equipped with the Caliber 4130, a movement crafted by Rolex in-house. This model boasts a vastly improved power reserve function and highly refined design, which earned it top-class popularity even among Rolex wristwatches and is highly valued on the market. If you want to sell your Daytona or other Rolex products, please take advantage of our services here at ALLU.

Rolex Daytona Market Price Examples

$ 143634.39

Rolex Daytona 116503 SS×YG AT Black-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 209923.66

Rolex Daytona 126500LN SS AT Black-Face SA rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 223171.38

Rolex Daytona 126500LN SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 154606.98

Rolex Daytona 116520 SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 217595.00

Rolex Daytona 126500LN SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 150532.18

Rolex Daytona 116520 SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 217435.38

Rolex Daytona 116500LN SS AT White-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 183983.78

Rolex Daytona 116500LN SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 140736.95

Rolex Daytona 116520 SS AT Black-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 253326.51

Rolex Cosmograph Daytona 126500LN SS AT White-Face S rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 303991.81

Rolex Daytona 116505 PG AT Pink-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 173570.02

Rolex Daytona 116500LN SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 200690.34

Rolex Daytona 116500LN SS AT White-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 220440.88

Rolex Daytona 126500LN SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 195266.27

Rolex Daytona 16520 SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 655086.85

Rolex Daytona 116506A PT AT Iceblue-Face AB rank

(Cedar Trees) x 2

(Bath Tubs) x 26
$ 130370.37

Rolex Daytona 116520 SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 250992.06

Rolex Daytona 126500LN SS AT White-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 175473.58

Rolex Daytona 16520 SS AT White-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 281062.12

Rolex Daytona 116518LN YG×Rubber AT Champagne-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 137775.55

Rolex Daytona 116523 SS×YG AT White-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 138678.77

Rolex Daytona 16520 SS AT Black-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 199697.43

Rolex Daytona 116500LN SS AT White-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 183055.98

Rolex Daytona 116500LN SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 183055.98

Rolex Cosmograph Daytona 116500LN SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 115731.46

Rolex Daytona 116523 SS×YG AT Black-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 216338.88

Rolex Daytona 126500LN SS AT Black-Face S rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 144225.92

Rolex Daytona 116523 SS×YG AT White-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 189271.26

Rolex Cosmograph Daytona 116500LN SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 205971.66

Rolex Cosmograph Daytona 116500LN SS AT White-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 128036.44

Rolex Cosmograph Daytona 116523G SS×YG AT Black-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 217656.01

Rolex Daytona 116500LN SS AT White-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 257244.53

Rolex Daytona 126500LN SS AT White-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 145399.08

Rolex Daytona 116520 SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 218098.63

Rolex Cosmograph Daytona 116500LN SS AT White-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 212075.09

Rolex Daytona 116500LN SS AT White-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 212075.09

Rolex Daytona 116500LN SS AT White-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 163505.89

Rolex Daytona 116523NG SS×YG AT Shell-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 259354.18

Rolex Daytona 126500LN SS AT White-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 225525.37

Rolex Daytona 126500LN SS AT Black-Face SA rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 190621.81

Rolex Daytona 116500LN SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 190621.81

Rolex Cosmograph Daytona 116500LN SS AT Black-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 213047.91

Rolex Daytona 116500LN SS AT White-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 217435.38

Rolex Daytona 126500LN SS AT Black-Face SA rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 145399.08

Rolex Daytona 116503 SS×YG AT Champagne-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 145399.08

Rolex Daytona 116520 SS AT Black-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 223690.90

Rolex Daytona 126500LN SS AT Black-Face S rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 218098.63

Rolex Daytona 126500LN SS AT Black-Face SA rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 139664.80

Rolex Daytona 116520 SS AT Black-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 151530.61

Rolex Cosmograph Daytona 116520 SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 220000.00

Rolex Cosmograph Daytona 116500LN SS AT White-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 157948.72

Rolex Daytona 116520 SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 112936.34

Rolex Daytona 116523G SS×YG AT Black-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 225872.69

Rolex Daytona 116500LN SS AT White-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 163757.70

Rolex Cosmograph Daytona 16518G Yellow Gold × Leather AT White-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 559034.91

Rolex Daytona 116508 YG AT Green-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 302542.81

Rolex Cosmograph Daytona 116515LN Rose Gold × Rubber AT Chocolate-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 146366.43

Rolex Cosmograph Daytona 116523 SS×YG AT Ivory-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 219549.64

Rolex Daytona 126500LN SS AT Black-Face SA rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 130211.01

Rolex Daytona 116520 SS AT White-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 249099.33

Rolex Cosmograph Daytona 116528 YG AT White-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 220792.59

Rolex Cosmograph Daytona 126500LN SS AT Black-Face SA rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 136787.56

Rolex Cosmograph Daytona 116520 SS AT Black-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 108290.16

Rolex Cosmograph Daytona 116523NA SS×YG AT Shell-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 227979.27

Rolex Cosmograph Daytona 116500LN SS AT White-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 188082.90

Rolex Cosmograph Daytona 126503 SS×YG AT White-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 148263.35

Rolex Cosmograph Daytona 116503G SS×YG AT Champagne-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 119751.17

Rolex Cosmograph Daytona 116523G SS×YG AT Black-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 176775.53

Rolex Cosmograph Daytona 116503G SS×YG AT Black-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 285121.82

Rolex Cosmograph Daytona 116519LN WG×Rubber AT Silver-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 518324.61

Rolex Cosmograph Daytona 116508 YG AT Green-Face AB rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 218848.17

Rolex Daytona 126500LN SS AT Black-Face A rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 155497.38

Rolex Cosmograph Daytona 116503 SS×YG AT Black-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 172774.87

Rolex Cosmograph Daytona 16520 SS AT Black-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 145042.19

Rolex Cosmograph Daytona 116503 SS×YG AT White-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 252609.60

Rolex Cosmograph Daytona 126500LN SS AT White-Face A rank

(Cedar Trees) x 0.9

(Bath Tubs) x 10
$ 313456.46

Rolex Cosmograph Daytona 116509 SS×WG AT Blue-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 179947.23

Rolex Cosmograph Daytona 126503 SS×YG AT Champagne-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767
$ 134146.34

Rolex Cosmograph Daytona 116520 SS AT Black-Face AB rank

(Cedar Trees) x 1

(Bath Tubs) x 11
$ 51635.02

Rolex Cosmograph Daytona 116503 SS×YG AT White-Face A rank

(Cedar Trees) x 3,126

(Bath Tubs) x 10,767

*The above prices are for reference only (tax included) and do not guarantee the actual selling price. The actual price may vary depending on the item's condition, the inclusion of accessories, the date of manufacture, market fluctuations, and stock availability.

About Icons

The manufacturing and distribution process for brand products emits large amounts of carbon dioxide (CO2) and consumes large amounts of water. The images below represent the amounts of carbon dioxide and water consumption that can be reduced by reusing a product.

Carbon Dioxide (CO2) Reduction

CO2 reduction expressed by the amount of CO2 absorbed by a cedar tree annually.

Water Consumption Reduction

Water consumption reduction expressed by the volume of the 200-litre bathtub.
(Typical household bathtub size)

About Our Calculation Method

Our Calculation Method

The 'Resale Impact' is not a display of an actual environmental reduction but rather a quantification of the environmental impact (CO2 emissions and water consumption) generated by the manufacturing and distribution process that can be theoretically omitted when a customer purchases a product we resell instead of a buying a brand new item of the same type. Since our calculation is predicated on the emissions in the omitted manufacturing and distribution process, actual reductions in environmental impact may differ from our projected estimate.
Since our company does not manufacture goods, our calculations cover any resold goods (watches, bags, jewellery (including bullion), apparel, and accessories).
Our company does not check and verify the actual numerical value of each item's environmental impact (CO2 emission and water consumption) for our Resale Impact. Instead, we base our calculations on data from the LCA database "Gabi*" and estimate the total environmental impact of an item's entire life cycle, from the procurement of its materials to its disposal and/or recycling. Our calculations were overseen by a third-party consulting firm.
Discrepancies in LCA results may occur due to differences in calculation assumptions or deficiencies in the manufacturing process.
Due to revisions in calculations, the latest calculated values of products may differ from those shown on product tags, etc.

^**GaBi is a software provided by Sphera Solutions GmbH that evaluates the sustainability of products' lifecycles.

Comment from a Value Designer

At ALLU, we are strengthening our efforts to buy Rolex Daytona watches. The Daytona is a particularly popular model among the many Rolex collections and is always traded at a high price regardless of whether old or new. If you have an unused Daytona, now might be the most promising time to sell it at the highest price. At ALLU, our knowledgeable Value Designers will be happy to learn more about your story with the watch while conducting an accurate valuation. If you are worried about getting the most value for your Daytona, please don't hesitate to contact us for a consultation.

Selling Rolex Daytona at ALLU: Google Reviews

T**
I recently sold my Rolex “Cosmograph Daytona” and a Hublot “Classic Fusion” at ALLU. I got significantly more than I expected.
I was grateful to the staff, who was attentive from start to finish. I look forward to going back again next time.
N********
I traded my Daytona at ALLU and was glad I got a high price.
U****
It was my first time using ALLU. I had to give up my previous watch due to some unforeseen circumstances. They understood that I was nervous, so they were nice enough to add in some regular conversation first to calm the mood. I looked up my ideal asking price for my Daytona before I went, and at first, the price they offered was under my original price. However, using their campaign, I got a valuation that exceeded my desired price. I appreciated their kind and sincere service.

Rolex Daytona Market Price

Prices are based on the condition of the item fulfilling the following requirements.
Prices may vary depending on stock and availability.

Unused

Unused Item Requirements

Unused
Complete with all accessories.
The warranty card is not unmarked and dated within one month of issuance.
(*Excluding some models)

Pre-Owned

Pre-Owned Item Requirements

Good condition item with minimal noticeable imperfections.
Watch band adjustments are not considered.
Box and warranty card included.

Updated： 2024-11-21

Item Name		Market Selling Price
	Daytona SS Black dial Random	Unused $ 225,133.69 Used $ 214,438.50
	Daytona SS White dial Random	Unused $ 256,684.49 Used $ 247,058.82
	Daytona 116500LN SS White dial Random	Used $ 235,451.15
	Daytona 116500LN SS Black dial Random	Used $ 208,021.39
	Daytona 116520 SS Black dial Random	Used $ 171,382.81
	Daytona 116520 SS White dial Random	Used $ 171,382.81
	Daytona 116506 PT. Ice Blue dial Random Bar Index	Unused $ 672,527.47 Used $ 634,615.38
	Daytona 116506A PT. Ice Blue dial Random	Used $ 694,073.68
	Daytona 116503 SS x YG Black dial Random	Used $ 166,043.78
	Daytona 116503G SS x YG Black dial Random New Dial	Used $ 177,777.78
	Daytona 116503NG SS x YG Black Shell dial Random	Used $ 185,264.28
	Daytona 16523 SS x YG White dial Alphabet Number	Used $ 110,939.11
	Daytona 116505 PG Chocolate/Black dial Random Bar Index	Used $ 368,392.95
	Daytona 116505A PG Pink dial Random	Used $ 356,754.08
	Daytona 116515LN PG Chocolate/Black dial Random Rubber Bracelet Bar Index	Used $ 315,002.67
	Daytona 116515LNA PG Pink dial Random Rubber Strap	Used $ 352,375.87
	Daytona 116518LN YG Champagne/Black dial Random Rubber Strap	Used $ 331,019.75
	Daytona 116508 YG Green dial Random	Used $ 482,611.02
	Daytona 116508G YG Black dial Random	Used $ 352,375.87
	Daytona 116508NG YG Shell dial Random	Used $ 352,375.87
	Daytona 116518LNG YG Black dial Random New Dial	Used $ 309,663.64
	Daytona 116518LNG YG Black dial Random	Used $ 283,797.73
	Daytona 116518LNNG YG Shell dial Random	Used $ 304,324.61
	Daytona 116509 WG Steel/Black dial Random	Used $ 315,002.67
	Daytona 116509G WG Black dial Random	Used $ 252,536.04
	Daytona 116509NG WG Black Shell dial Random	Used $ 293,646.56
	Daytona 116519LNG WG Black dial Random Rubber Strap	Used $ 280,298.99
	Daytona 116519LNNG WG Random Rubber Strap	Used $ 281,900.69
	Daytona 116519LN WG Steel/Black dial Random	Used $ 304,324.61

* The above prices are for reference only (tax included) and do not guarantee the actual selling price.

How to Sell

How to Sell Luxury Goods at ALLU

What We Buy at ALLU

Gold and Precious Metals
Watches
Brand Bags
Brand Wallets
Jewellery
Accessories
Antiques

■ Items You Can Sell

Bags, pouches, tote bags, business bags, boston bags, clutches, travel bags, shoulder bags, wallets, card cases, passport holders, key cases, wristwatches, mules, sandals, oxfords, pumps, boots, pair rings, rings, necklaces, pendants, piercings, earrings, brooches, bracelets, gloves, belts, pens, wrist bands, anklets, accessories, eyewear, hats and caps, handkerchiefs, neckties, stoles, scarves, bangles, etc.

ALLU Offers Much More than High Selling Prices!

Reliable, credible, and trustworthy appraisals

Our knowledgeable and experienced experts provide accurate appraisals

Appraisal and Customer Service Training

Our staff undergo thorough training under the tutelage of specialists in various fields, such as watches and jewellery, that allow us to provide the most accurate, detailed, and credible appraisals. We conduct periodic in-house tests to ensure our employees maintain their expertise and develop new skills. As professionals, we constantly strive to improve our skills to provide the most competitive appraisals.

Focus on providing high-quality customer service

We make the selling process as simple as possible, and our staff ensures that our customers understand and are satisfied with each appraisal.

We purchase a wide variety of items and brands

We cater for an extensive range of items and brands and actively consider items in all conditions, even items our competitors may refuse to buy.

No selling quantity or price limits

For customers with large amounts or significantly expensive items, we buy and pay on the day without any limits in quantity or value.

Quick and easy appraisals

Through our expert proficiency and globally vast product data collection, we provide speedy appraisals with minimal waiting time.

Stress-free and private spaces

We strive to create the most stress-free selling experience with store spaces designed to ensure comfort and privacy.

Conveniently located stores

ALLU stores are located in central areas for convenient access. Feel free to stop by while shopping or on the way home.

How to Get the Highest Selling Price for Your Watches!

1 Remember the original box and other accessories!

Warranty card, box, bracelet adjustment frame, and more: the more complete the accessories, the higher the purchase price. The purchase price may vary significantly depending on the model and serial number. In addition, novelties (items not for sale) included when purchasing a watch may also have a surprisingly high value. Even if you do not intend to sell them, bring them in with your other items, and we can appraise them.
2 Cleaning can increase the appraisal value!

We recommend that you clean your watch on a regular basis, as a cleaner condition will result in a higher appraisal value. Simply wiping sweat or grease from the watch with a soft cloth can prevent the formation of rust. In addition, if you have the overhaul statement or other documentation, bringing them together may increase the appraisal value.
3 Sell unused watches as soon as possible!

Generally, as items age, the selling price drops little by little. If you are not using the item in question, it is better to sell it before the selling price drops significantly.

Shop Information

ALLU HK Causeway Bay Shop
Room A2, 16/F ,Emperor Watch And Jewellery Centre, 8 Russell St, Causeway Bay
View ALLU HK Causeway Bay Shop Details
Central Shop
18/F, Stanley 11, 11 Stanley St, Central, Hong Kong Island, Hong Kong
View Central Shop Details
ALLU HK Jordan Shop
Room 503-4, 5/F, Hanford Commercial Centre, 221B-E Nathan Road, Kowloon
View ALLU HK Jordan Shop Details
ALLU HK Kwun Tong Shop
Room 1802, 18/F, One Pacific Centre, 414 Kwun Tong Rd, Kwun Tong
View ALLU HK Kwun Tong Shop Details

How to Sell

How to Sell Luxury Goods at ALLU

You Need to Show Valid Identification to Sell at ALLU!

Required Form of Identification

Hong Kong Identity Card
Passport

Only one of the above forms of identification is required.
We can not buy items from customers under the age of 18 years old.
We do not accept identification documents that are expired or out-of-date.
Corporate customers follow the same selling process as individual customers. No additional documentation is required.

Visit our FAQ section for more information

FAQ: Selling Rolex Daytona Watches

How much can I expect to get for my Daytona?

The market value of the Daytona is relatively stable. If the model is discontinued or has low distribution, we may be able to offer a high value. Please consult us directly for details.

Are there any especially valuable Daytona watches?

The rarity of a Daytona watch depends on when it was manufactured. This is true even within the same model number. For example, among the Ref. 16520 models — manufactured from 1988 to 2000 — the R, L, A and P models are known as especially rare. Other examples are the cream dials (ivory dials) that only existed in Ref. 116520 models manufactured between 2000 and 2016, formed via natural ageing. For an older example, the Ref. 6240 — manufactured between the late 1960s and 1970s — with its ‘exotic dial’ (also known as the Paul Newman Daytona), which had a second rack on the outer circumference of the dial and an in-dial with the inverted colour of the main dial. These and other rare Daytona models can be worth much more than the average market price. To know if your Rolex is a rare Daytona, please feel free to contact us at any time.

Can I get a higher price after having my Rolex serviced or repaired?

At ALLU, we have watch technicians on staff so that our customers can avoid the hassle of getting their watches looked at before selling them. Feel free to bring your watch in as is, and even if it is broken or damaged, we are confident that we will be able to purchase it at a price higher than other stores.

How can I get the most for my watch?

In order to increase the value of your Daytona, it is important to have all of the accessory items and to keep the watch in good condition. At ALLU, however, we have sales channels worldwide and a high-paced changing inventory. So, we actively purchase even items without accessories or not in perfect condition at prices higher than other stores!

Do trends affect the selling price?

The market price may fluctuate depending on the timing of new releases or when celebrities wear them.

Do you buy older Daytona models as well?

Certainly, discontinued models have a low circulation and can fetch a high price, so we encourage you to contact us if you are in possession of one.

Can I sell just the Daytona without accessories?

The main body of the watch alone is valuable enough, so we also purchase Daytona watches without accessories. *Please note that we may need to keep your item for a period of time to evaluate it.

Do you also buy Daytona models that are damaged, dirty, or broken/in poor condition?

ALLU has an in-house watch repair workshop, so we are able to evaluate your watch regardless of its condition. Even if other stores refuse to evaluate your watch, please bring it to us!

Do you also buy Daytona watches without all the parts?

We will be able to provide you with a price, as there is demand for parts only. However, in the case of parts-only transactions, it is difficult to offer a pre-assessment, so the evaluation will have to be performed in-store or through our home or delivery service.

How does the Daytona selling process work?

ALLU offers in-store, home, and delivery services. Most customers say that in-store evaluation makes it easier to ask questions and feel at ease about the transaction. Please let us know which method would suit your preferences.

Sell Popular Rolex Models

Other Popular Watches

> Brand List Page

ALLU Frequently Asked Questions

Can I sell a watch that is broken or in poor condition?

Yes, you can. Since we can repair watches in-house, you can sell watches in all conditions.

For example:

Watches that have stopped working
Watches that need an overhaul
Watches with a dead battery
Watches that are rusty, scratched, or dirty.
Watches with a broken belt or glass.

If you ever were refused by other stores when trying to sell your item for reasons such as the above, please visit us at ALLU.

Do watches with accessories and warranties sell for more?

Yes. If you still have the box, warranty, and extra links left over from the belt adjustment, you are more likely to be offered a higher price for your watch. If the watch is in good condition, you can still sell your watch for high prices even if the above items are not included.

Can I sell a watch body without a belt or bracelet?

Yes, in most cases, we can make you an offer. We may find some watches difficult to buy, such as those with integrated belts or bracelets.

I received a higher selling price at another store.

We will do our best to meet your expectations, so please let us know how much the other company’s evaluation was.

Do selling prices vary from store to store?

No. All of our stores use the same standards for evaluation.

Do I need to make an appointment?

Yes. We ask that customers make an appointment via WhatsApp first so we can make sure that the appraisal can go smoothly.

How long does it take for an appraisal at the store?

We estimate 10 to 15 minutes for a single item. It depends on the item and the quantity, so please ask our staff when you visit.